TikTok Shop美国跨境自运营模式降低招商门槛 亚马逊卖家迎来新机遇
TikTok Shop美国跨境自运营模式降低招商门槛 亚马逊卖家迎来新机遇
TikTok Shop Lowers Entry Barriers for US Cross-border Self-operation Model Amazon Sellers Gain New Opportunities
【亿邦原创】近日,TikTok Shop针对美国跨境自运营模式推出全新招商政策,大幅降低入驻门槛,吸引更多优质商家入驻平台。
[Yibang Original] Recently, TikTok Shop has launched a new merchant recruitment policy for its US cross-border self-operation model, significantly lowering entry barriers to attract more high-quality merchants to the platform.
官方数据显示,2024年第一季度TikTok Shop美国跨境活跃商家数量环比增长超40%。6月初平台还推出"亿元俱乐部"专项政策,助力跨境商家实现GMV突破。
Official data shows that in Q1 2024, the number of active cross-border merchants on TikTok Shop in the US increased by over 40% quarter-on-quarter. In early June, the platform also launched a "Billion Club" special policy to help cross-border merchants achieve GMV breakthroughs.
重点招商对象:
Key Recruitment Targets:
- 中国内地/香港主体商家
- Mainland China/Hong Kong registered merchants
- 具备美国本地仓储物流能力
- With US local warehousing and logistics capabilities
- 在亚马逊/eBay/Walmart或独立站有运营经验
- With operational experience on Amazon/eBay/Walmart or independent websites
重大变化:取消亚马逊商家200万美金GMV要求
Major change: Removed $2M GMV requirement for Amazon sellers
五类重点招商商家标准:
Standards for five key merchant types:
- 亚马逊SC商家:店铺评分4+,运营3个月+,健康分250+
- Amazon SC merchants: Store rating 4+, operating for 3+ months, health score 250+
- 亚马逊VC商家:近6个月有供货记录
- Amazon VC merchants: Supply records in past 6 months
- eBay/Walmart商家:年GMV50万美金+,运营3个月+
- eBay/Walmart merchants: Annual GMV $500K+, operating for 3+ months
- Walmart供货商:近6个月有供货记录
- Walmart suppliers: Supply records in past 6 months
- 独立站商家:Trustpilot评分3.8+,海外社媒粉丝1万+
- Independent website merchants: Trustpilot rating 3.8+, 10K+ overseas social media followers
此次政策调整将吸引更多跨境电商卖家入驻,形成更加多元化的卖家生态。对于想要拓展美国市场的中国跨境卖家来说,这无疑是一个重要机遇。
This policy adjustment will attract more cross-border e-commerce sellers, creating a more diversified seller ecosystem. For Chinese cross-border sellers looking to expand in the US market, this is undoubtedly an important opportunity.
