如何做好Google Ads广告推广？谷歌竞价功能与服务费用全解析
随着Google Ads在全球数字营销领域的持续火热，许多外贸企业都在关注一个重要问题：谷歌推广的年服务费是否取消了？这个问题的答案需要从不同开户方式来分析。
With the growing popularity of Google Ads in global digital marketing, many foreign trade companies are asking an important question: Has Google Ads annual service fee been canceled? The answer depends on different account opening methods.
自开户完全免费：如果您选择直接通过Google Ads官网自助开户，整个过程不涉及任何年费。这是Google为鼓励中小企业自主投放广告提供的零门槛服务。
Self-opening is completely free: If you choose to open an account directly through the Google Ads official website, the entire process does not involve any annual fee. This is a zero-threshold service provided by Google to encourage SMEs to run ads independently.
代理商政策各异：如果通过第三方代理商开户，不同代理商有不同的收费政策。部分优质代理商为争取客户已取消年费，但仍有一些会收取账户管理年费，通常在500-2000美元不等。
Agent policies vary: If you open an account through a third-party agent, different agents have different charging policies. Some high-quality agents have canceled annual fees to attract customers, but some still charge account management annual fees, usually ranging from $500 to $2000.
对于外贸企业来说，免费推广软件app和谷歌竞价推广都是获取海外客户的有效渠道。我们建议先通过自开户测试广告效果，当累积获客10万人以上时再考虑是否需要代理商的专业服务。
For foreign trade companies, both free promotion apps and Google Ads bidding are effective channels to acquire overseas customers. We recommend first testing ad performance through self-opening accounts, and then considering whether professional agent services are needed after accumulating more than 100,000 customers.
