中国外贸出口强劲增长：跨境电商与谷歌推广迎来新机遇
2024年上半年中国外贸数据亮眼，浙江省进出口总值达2.56万亿元，同比增长7.8%。其中出口1.90万亿元，增长8.6%，进口6625.9亿元，增长5.5%。这些数据表明，中国外贸产业正迎来新的发展机遇。
In the first half of 2024, China's foreign trade data was impressive, with Zhejiang Province's total import and export value reaching 2.56 trillion yuan, a year-on-year increase of 7.8%. Exports totaled 1.90 trillion yuan, up 8.6%, while imports reached 662.59 billion yuan, up 5.5%. These figures indicate that China's foreign trade industry is ushering in new development opportunities.
船舶出口成为亮点，浙江船舶出口119.0亿元，同比增长93.7%。舟山市出口船舶88艘次，货值达86.4亿元，分别增长158.8%和126.7%。
Ship exports became a highlight, with Zhejiang's ship exports reaching 11.9 billion yuan, a year-on-year increase of 93.7%. Zhoushan City exported 88 ships with a total value of 8.64 billion yuan, representing growth of 158.8% and 126.7% respectively.
绿色修船产业蓬勃发展，舟山口岸完成外籍船舶修理1176艘，产值63.5亿元，同比增长10.6%。随着全球航运业脱碳政策推进，船舶修理改装业务迎来新机遇。
The green ship repair industry is booming, with Zhoushan Port completing repairs on 1,176 foreign ships, with an output value of 6.35 billion yuan, a year-on-year increase of 10.6%. With the advancement of global shipping decarbonization policies, ship repair and modification businesses are facing new opportunities.
面对全球海运价格飙升等挑战，浙江政企合力破解"订柜难"问题。宁波举行的企业供需对接会吸引了近千家外贸企业参加，各大航运公司带来了近4万个舱位。
Facing challenges such as soaring global shipping prices, Zhejiang's government and enterprises worked together to solve the "container booking difficulty". The enterprise supply-demand matching meeting held in Ningbo attracted nearly 1,000 foreign trade enterprises, with major shipping companies providing nearly 40,000 shipping spaces.
跨境电商与谷歌推广的机遇：外贸数据增长为跨境电商带来新机遇。通过谷歌推广等数字营销手段，企业可以更有效地开拓国际市场。数据显示，精准的谷歌广告投放能帮助外贸企业提升30%-50%的询盘转化率。
Opportunities for cross-border e-commerce and Google Ads: The growth of foreign trade data brings new opportunities for cross-border e-commerce. Through digital marketing methods such as Google Ads, enterprises can more effectively explore international markets. Data shows that precise Google advertising can help foreign trade enterprises increase inquiry conversion rates by 30%-50%.
浙江省商务厅副厅长陈志成表示："我们要尽政府所能，调动全社会的资源形成合力，营造良好环境，应对外部不确定性。"这为外贸企业提供了有力支持。
Chen Zhicheng, Deputy Director of Zhejiang Provincial Department of Commerce, said: "We should do our best as a government to mobilize the resources of the whole society to form synergy and create a good environment to cope with external uncertainties." This provides strong support for foreign trade enterprises.
