TikTok Shop美国市场周报：口腔护理产品热销，单日销量破万件
一、品类销售概况 | Category Sales Overview
根据最新数据显示，TikTok Shop美区Top10品类总销售额约达5850万美元。其中：
• 美妆个护：周销量146万件，销售额1909万美元
• 女装内衣：周销量59万件，销售额847万美元
• 收藏品：周销量17万件，销售额547万美元
According to the latest data, the top 10 categories on TikTok Shop US achieved total sales of approximately $58.5 million. Among them:
• Beauty & Personal Care: Weekly sales of 1.46M units, revenue $19.09M
• Women's Clothing & Underwear: Weekly sales of 590K units, revenue $8.47M
• Collectibles: Weekly sales of 170K units, revenue $5.47M
二、爆款产品分析 | Hot Product Analysis
1. GuruNanda椰子油漱口水：本周销量10.6万件，总销量突破130万件
2. 联想X15 Pro蓝牙耳机：售价15.59-25.99美元，本周销量1.85万件
3. Bitvae冲牙器：2月26日单日销量达1.01万件，周销售额98.6万美元
1. GuruNanda Coconut Oil Mouthwash: Weekly sales of 106K units, total sales exceeded 1.3M units
2. Lenovo X15 Pro Bluetooth Earbuds: Priced at $15.59-$25.99, weekly sales of 18.5K units
3. Bitvae Water Flosser: Achieved 10.1K daily sales on Feb 26, weekly revenue $986K
三、市场趋势洞察 | Market Trend Insights
全球口腔护理市场预计将从2023年的360.8亿美元增长至2029年的433.3亿美元，年复合增长率3.1%。TikTok Shop数据显示：
• 口腔护理产品持续热销
• 身体护理品类增长迅速
• 社交挑战带动产品走红
The global oral care market is projected to grow from $36.08B in 2023 to $43.33B by 2029, with a 3.1% CAGR. TikTok Shop data shows:
• Continued popularity of oral care products
• Rapid growth in body care category
• Social media challenges driving product trends
四、营销策略建议 | Marketing Strategy Recommendations
1. 达人营销：CANVAS BEAUTY身体啫喱通过1500条达人视频实现43.79万件销量
2. 社交挑战：4.99美元活页夹因"省钱挑战"一周卖出1.58万件
3. 痛点营销：通过展示真实使用场景增强产品说服力
1. Influencer Marketing: CANVAS BEAUTY Body Gel achieved 437.9K sales through 1500 influencer videos
2. Social Challenges: $4.99 binder sold 15.8K units weekly through "Money Saving Challenge"
3. Pain Point Marketing: Enhance product credibility by showcasing real usage scenarios
