Google推广陷阱揭秘：外贸企业如何避免无良代运营骗局

Google推广陷阱揭秘：外贸企业如何避免无良代运营骗局

Google Ads Pitfalls Exposed: How Foreign Trade Enterprises Can Avoid Unscrupulous Agency Scams

案例分享：一位纺织机械零件厂老板的真实遭遇

Case Study: The real experience of a textile machinery parts factory owner

" 我开了个小工厂做纺织机械零件9年了...去年6月接到一个电话，向我推荐国际电商平台代运营... 经过考虑和沟通，我感觉挺靠谱的...然后就进入运营阶段...到今年6月底，合作到期他们让我续费... 前几天跟一个做外贸管理咨询的朋友偶然认识...他说这全都是套路！ "

常见Google推广骗局特征：

Common Google Ads Scam Characteristics:

• 承诺"零基础帮扶"外贸业务
• Promises "zero-based assistance" for foreign trade
• 前期热情，后期冷淡
• Enthusiastic at first, then indifferent
• 不断要求追加广告费
• Constantly asking for additional ad fees
• 用专业术语迷惑客户
• Confusing clients with professional jargon

如何正确进行Google推广：

How to Properly Conduct Google Ads:

1. 选择正规Google广告代理商
2. Choose official Google Ads agencies
3. 要求查看详细推广方案
4. Request detailed promotion plans
5. 定期获取推广数据报告
6. Regularly obtain promotion data reports
7. 学习基础Google广告知识
8. Learn basic Google Ads knowledge

外贸企业Google推广建议：

Google Ads Recommendations for Foreign Trade Enterprises:

与其依赖代运营公司，不如建立自己的Google推广团队或选择透明可靠的服务商。

Instead of relying on agency companies, it's better to build your own Google Ads team or choose transparent and reliable service providers.

关键词优化：Google推广、外贸推广、跨境电商运营、Google广告、海外推广

Keyword Optimization: Google Ads, foreign trade promotion, cross-border e-commerce operation, Google advertising, overseas promotion