2024跨境电商趋势观察：爆款品类与出海战略全解析
中国跨境电商交易会规模创新高
Record-breaking Scale at China Cross-border E-commerce Fair
8月16日，2024中国跨境电商交易会在广州广交会展馆盛大开幕。本届展会展览面积超过4万平方米，汇聚了亚马逊、SHEIN、拼多多TEMU、速卖通、TikTok Shop等40家头部平台，吸引了1000余家参展企业。
On August 16, 2024 China Cross-border E-commerce Fair grandly opened at the Canton Fair Complex in Guangzhou. With an exhibition area exceeding 40,000 square meters, the event gathered 40 leading platforms including Amazon, SHEIN, TEMU, AliExpress, and TikTok Shop, attracting over 1,000 exhibiting companies.
跨境电商新增长点
New Growth Areas in Cross-border E-commerce
据海关统计，2024年上半年我国跨境电商进出口达1.22万亿元，同比增长10.5%。广东省跨境电商进出口额达4273.4亿元。
Customs statistics show China's cross-border e-commerce import and export volume reached 1.22 trillion yuan in the first half of 2024, a 10.5% year-on-year increase. Guangdong Province's cross-border e-commerce volume amounted to 427.34 billion yuan.
环球资源销售总经理杨军指出："通过大数据分析，我们发现宠物用品、户外运动装备等品类保持快速增长，特别是智能喂养产品在欧美和新兴市场均有亮眼表现。"
Michael Yang, Sales General Manager of Global Sources, noted: "Big data analysis reveals that categories like pet supplies and outdoor sports equipment maintain rapid growth, especially smart feeding products showing strong performance in both traditional Western markets and emerging economies."
应对挑战的三大策略
Three Strategies to Address Challenges
1. 产品创新：宁波骑创负责人强调，仅靠价格战不可持续，需要持续优化产品设计和技术性能
1. Product Innovation: The head of Ningbo Qichuang emphasized that relying solely on price competition is unsustainable, requiring continuous optimization of product design and technical performance
2. 市场多元化：专家建议积极开拓东南亚、中南美、非洲等新兴市场，特别是印尼等东盟国家
2. Market Diversification: Experts recommend actively exploring emerging markets in Southeast Asia, Latin America, and Africa, particularly ASEAN countries like Indonesia
3. 本土化运营：广东省网商协会建议深入研究目标市场文化特征，确保合规经营
3. Localized Operations: The Guangdong E-commerce Association advises in-depth research on target market cultural characteristics to ensure compliance
产业带集群出海新模式
New Model of Industrial Cluster Globalization
中山灯厂跨境现货联盟创始人刘刚介绍，通过整合20余家灯具工厂资源，已建立覆盖北美、欧洲、东南亚和中东的销售网络，成功对接300多家经销商。
Liu Gang, founder of Zhongshan Lighting Cross-border Spot Alliance, explained that by integrating resources from over 20 lighting factories, they have established sales networks covering North America, Europe, Southeast Asia and the Middle East, successfully connecting with more than 300 distributors.
专家观点：产品为王，渠道制胜
Expert Insight: Product is King, Channel is Key
环球资源杨军总结道："在激烈竞争中，优质产品是基础，同时需要加强渠道建设。对于有关税壁垒的市场，应聚焦当地无法生产的高技术含量产品。"
Michael Yang of Global Sources concluded: "In fierce competition, quality products are fundamental, while strengthening channel development is equally crucial. For markets with tariff barriers, focus should be on high-tech products that local manufacturers cannot produce."
