外贸客户开发信标题写作指南：提升邮件打开率的SEO技巧
外贸开发信标题的重要性
The Importance of Foreign Trade Development Email Titles
如果把外贸客户开发信比作商店，那开发信的标题就是商店的门面。把门面做好了，客户自然就会上门。标题写好了，开发信打开率也会随之上涨。
If we compare foreign trade client development emails to stores, then the email title is the storefront. A well-designed storefront naturally attracts customers. A well-written title directly increases the email open rate.
写标题应该注意的问题
Key Considerations for Writing Titles
① 切中要点：要点是指客户所关注的点，或者是我们邮件要表达的中心思想。
① Hit the key points: Focus on what the client cares about or the central message of your email.
② 避免烦琐：标题太长会导致客户阅读疲劳，起到反作用。
② Avoid complexity: Overly long titles can cause reading fatigue and have the opposite effect.
③ 避免垃圾词：如price、promotion等明显用于推销的词汇可能被判定为垃圾邮件。
③ Avoid spam words: Obvious sales terms like "price" or "promotion" may trigger spam filters.
④ 避免使用缩写：表达的意思不能模棱两可或者让人产生误解。
④ Avoid abbreviations: Ensure clarity and prevent misunderstandings.
⑤ 精细化触达：针对不同国家、不同身份的客户采用不同的标题策略。
⑤ Precision targeting: Adapt titles based on the client's country and business type.
常用的标题模板
Common Title Templates
① 个性化称呼："To+客户名字"的格式给客户被重视的感觉。
① Personalized address: The "To + Client Name" format creates a sense of importance.
② 模仿回信：用"Re+标题"的格式增加邮件被点开的概率。
② Imitate replies: The "Re + Title" format increases open rates by appearing as a response.
③ 大公司背书："Walmart's supplier from China"借助知名公司证明实力。
③ Corporate endorsement: "Walmart's supplier from China" leverages big brand credibility.
④ 产品关联："big supplier of A bag in China"引用客户热销产品引起兴趣。
④ Product relevance: "big supplier of A bag in China" references the client's popular items to spark interest.
更多邮件营销技巧请下载《外贸邮件营销效果洞察报告》：https://ketu.qiye.163.com/zZM7LA
For more email marketing techniques, download our "Foreign Trade Email Marketing Insights Report": https://ketu.qiye.163.com/zZM7LA
