外贸企业海外参展抢订单成效显著 - 福建企业组团参展成功案例
中国外贸企业正通过海外参展积极开拓国际市场，福建省商务厅近期组织的多场境外展会活动取得显著成效。
Chinese foreign trade enterprises are actively exploring international markets through overseas exhibitions, with the Fujian Provincial Department of Commerce recently organizing several successful overseas exhibition events.
在德国慕尼黑体育用品博览会上，福建尚飞制衣接待了100多名专业采购商。负责人陈总表示："这是历年参展最忙碌的一次，我们临时增派人员从国内前往德国。"
At the ISPO Munich trade fair in Germany, Fujian Shangfei Garment received over 100 professional buyers. General Manager Chen stated: "This was our busiest exhibition ever, we had to send additional staff from China to Germany."
展会亮点数据：
Exhibition Highlights:
- 59家福建企业参展，占全国展商20%
- 59 Fujian enterprises participated, accounting for 20% of national exhibitors
- 接待专业采购商超3800人次
- Received over 3,800 professional buyers
- 达成意向成交额超3亿美元
- Achieved intended transactions exceeding $300 million
- 92%企业认为达到或超过预期效果
- 92% of enterprises met or exceeded expectations
福建商务厅推出"福品销全球"系列活动，为企业提供：
The Fujian Commerce Department launched the "Fujian Products to the World" series, providing enterprises with:
- 出入境便利支持
- Exit-entry convenience support
- 参展费用补贴
- Exhibition cost subsidies
- 防疫安全保障
- Epidemic prevention and safety guarantees
- 全程跟团服务
- Full-process accompanying services
成功案例：
Success Stories:
艺竹工贸的竹制产品获得欧美采购商青睐，接待了包括沃尔玛在内的50多名采购商。
Yizhu Bamboo Products' eco-friendly bamboo items attracted European and American buyers, receiving over 50 buyers including Walmart.
威盛机械在菲律宾展会上现场完成订单预定，企业表示明年将继续参展。
Weisheng Machinery secured orders on-site at the Philippines exhibition and plans to participate again next year.
福建各地支持政策：
Local support policies in Fujian:
| 地区 | 支持措施 | Region | Support Measures |
|---|---|---|---|
| 厦门 | 给予人员、展位补贴 | Xiamen | Provides personnel and booth subsidies |
| 泉州 | 展位费70%补助 | Quanzhou | 70% booth fee subsidy |
参展企业普遍认为，线下展会能实现面对面沟通，成交可能性更大。随着国际市场逐步复苏，外贸前景持续向好。
Exhibitors generally agree that physical exhibitions enable face-to-face communication with higher transaction potential. With gradual recovery of international markets, foreign trade prospects continue to improve.
