福建轮胎出口"一带一路"国家增长25.8% 外贸网站谷歌推广策略解析
厦门3月22日电 - 根据厦门海关最新数据，福建省轮胎出口呈现强劲增长态势，特别是在"一带一路"沿线国家市场表现尤为亮眼。
Xiamen, March 22 - According to the latest data from Xiamen Customs, Fujian Province's tire exports have shown strong growth, with particularly outstanding performance in Belt and Road Initiative markets.
数据显示，2024年前两个月，福建省橡胶轮胎出口总值达8.3亿元人民币，同比增长12.9%。其中对"一带一路"共建国家出口6.2亿元，同比增长25.8%，占全省轮胎出口总额的74.6%。
The data shows that in the first two months of 2024, Fujian Province's rubber tire exports totaled 830 million yuan, a year-on-year increase of 12.9%. Exports to Belt and Road countries reached 620 million yuan, up 25.8% year-on-year, accounting for 74.6% of the province's total tire exports.
正新橡胶作为行业代表企业，其关务负责人陈建表示："我们通过提升产线自动化水平、增加国际展会参与度和加大研发投入，今年前两个月海外销售额已超过2100万元，同比增长50%以上。"
Cheng Shin Rubber, as a representative enterprise in the industry, reported that its overseas sales exceeded 21 million yuan in the first two months, with a growth rate of over 50%. "We've achieved this through production line automation, increased participation in international exhibitions, and greater R&D investment," said Chen Jian, the company's customs affairs manager.
针对外贸企业关心的谷歌推广问题，专家指出：谷歌广告没有统一的最低消费限制，但建议企业根据目标市场、产品定位和竞争程度制定合理的预算方案。对于轮胎等工业品出口企业，可采用关键词精准投放、再营销广告和YouTube产品视频相结合的综合推广策略。
Regarding Google Ads for foreign trade enterprises, experts point out: There is no unified minimum spending requirement for Google Ads, but companies should develop reasonable budgets based on target markets, product positioning and competition levels. For industrial product exporters like tire manufacturers, a comprehensive strategy combining precise keyword targeting, remarketing ads and YouTube product videos is recommended.
随着国际航运费用下降和全球市场需求回升，福建轮胎产业正迎来新的发展机遇。企业应把握"一带一路"市场增长红利，同时优化数字营销策略，提升国际品牌影响力。
With declining international shipping costs and recovering global market demand, Fujian's tire industry is facing new development opportunities. Enterprises should seize the growth dividends in Belt and Road markets while optimizing digital marketing strategies to enhance international brand influence.
