0差评的谷歌广告优化专家分享：如何为外贸企业创造5000万+利润
从金融分析师到顶级广告优化师的跨界转型
From Financial Analyst to Top-tier Advertising Optimization Expert
大家好！我是宅客张，拥有7年谷歌广告优化经验。在此之前，我从事金融数据分析工作。数据分析工作缺乏参与感和成就感 - 我永远不知道同事们如何使用我提供的数据，或者这些分析最终帮助他们实现了什么目标。
Hello everyone! I'm Zhai Ke Zhang, with 7 years of Google Ads optimization experience. Prior to this, I worked in financial data analysis. Data analysis lacked a sense of participation and achievement - I never knew how colleagues used the data I provided or what goals they ultimately achieved with those analyses.
一次偶然的机会让我接触到了广告优化这个领域。经过短暂的困惑和摸索后，我发现广告投放既充满成就感又富有趣味性，从此便坚定地走上了这条职业道路。
A chance opportunity introduced me to the field of advertising optimization. After a brief period of confusion and exploration, I discovered that ad placement is both rewarding and interesting, and I've since firmly embarked on this career path.
广告优化师的成长之路
The Growth Path of an Advertising Optimization Expert
我的职业生涯始于一家跨境泳衣企业。在这里，我和团队将谷歌广告的日支出从2000美元提升至8000-9000美元，ROAS(广告支出回报率)从1.3提升至1.5-1.6。
My career began at a cross-border swimwear company. Here, my team and I increased Google Ads daily spending from $2,000 to $8,000-$9,000, with ROAS (Return on Ad Spend) improving from 1.3 to 1.5-1.6.
在一次谷歌交流会上，我意识到自己的局限：我的知识仅适用于当前公司，对外部各行业的广告优化知之甚少。为了拓宽视野，我先后在南京和上海的知名广告代理公司担任高级广告优化主管，接触超过100个行业，操盘广告费用超1亿元。
At a Google exchange event, I realized my limitations: my knowledge only applied to my current company, and I knew little about advertising optimization across various industries. To broaden my horizons, I served as a Senior Advertising Optimization Supervisor at well-known advertising agencies in Nanjing and Shanghai, working with over 100 industries and managing advertising budgets exceeding 100 million yuan.
B2B广告优化的新趋势
New Trends in B2B Advertising Optimization
在操盘数十个广告项目后，我发现B2B企业越来越重视私域流量，运营重心从贸易平台转向独立站，策略也越来越接近B2C。许多B2B企业开始尝试站群模式，努力从单纯供货商转型为品牌商。
After managing dozens of advertising projects, I've noticed B2B companies placing increasing emphasis on private traffic, shifting their operational focus from trade platforms to independent websites, with strategies becoming more similar to B2C. Many B2B companies are beginning to experiment with website group models, striving to transform from pure suppliers to brand owners.
同时，B2B卖家也意识到社媒渠道的重要性，开始运营Facebook、YouTube、LinkedIn等平台。例如，某重工企业拍摄挖掘机车队踢足球的视频来展示产品性能，在YouTube上获得高度关注，询盘量显著提升。
Simultaneously, B2B sellers are recognizing the importance of social media channels, beginning to operate platforms like Facebook, YouTube, and LinkedIn. For example, a heavy industry company filmed excavator teams playing football to demonstrate product performance, gaining significant attention on YouTube and substantially increasing inquiry volume.
结语
Conclusion
我对市场营销和广告投放充满热情，致力于帮助企业获得更多订单。希望通过分享我的知识和经验，与大家互相学习、共同成长！
I am passionate about marketing and advertising, committed to helping businesses secure more orders. I hope that by sharing my knowledge and experience, we can learn from each other and grow together!
