WhatsApp Business API：外贸企业必备的海外营销利器
随着国内流量红利日益饱和，众多企业开始将目光转向海外市场。然而，现如今的出海企业已经远非当初的出海浪潮所能相提并论，纯粹的情怀式出海已不再是唯一目标。
As domestic traffic dividends become increasingly saturated, many companies are turning their attention to overseas markets. However, today's overseas enterprises are far from comparable to those in the initial wave of globalization, where pure passion-driven expansion was the sole objective.
WhatsApp营销优势
Advantages of WhatsApp Marketing
WhatsApp，这款在全球180多个国家拥有超过20亿用户的聊天软件，成为了企业争夺的海外热门之地。无论是销往成熟且庞大的欧美市场，还是迅速发展的东南亚地区或新兴的南美洲与非洲市场，WhatsApp的市场份额始终名列前茅。
WhatsApp, with over 2 billion users across 180+ countries, has become a hot spot for global business competition. Whether targeting mature markets like Europe and America, fast-growing Southeast Asia, or emerging markets in South America and Africa, WhatsApp consistently ranks among the top communication platforms.
WhatsApp Business API核心功能
Core Features of WhatsApp Business API
- 极高的打开和回复率：信息点击率高达99%
- Extremely high open/reply rates: 99% message open rate
- 大批量发送和非好友推送：支持大规模群发
- Mass messaging to non-contacts: Supports bulk messaging
- 低封号率：通过官方授权保障账号安全
- Low suspension risk: Official authorization ensures account safety
- 官方认证标识：增强品牌可信度
- Official verification badge: Enhances brand credibility
消息发送规范
Messaging Guidelines
WhatsApp Business API允许收发两类消息：
WhatsApp Business API supports two message types:
- 客户发起的消息（24小时内可回复）
- Customer-initiated messages (24-hour reply window)
- 商家发起的模板消息（需官方审核）
- Business-initiated template messages (requires approval)
如何申请WhatsApp Business API
How to Apply for WhatsApp Business API
跨境魔方作为Meta官方授权合作伙伴，提供专业申请服务。企业可注册登录后按照指引操作，或申请免费试用体验功能。
As an official Meta partner, CrossBorder Cube provides professional application services. Businesses can register and follow the instructions, or apply for a free trial to experience the features.
关于跨境魔方
About CrossBorder Cube
跨境魔方是外贸B2B一站式拓客工具，整合6亿+全球企业数据，提供多维搜索方式和专业营销工具，助力中国企业出海。
CrossBorder Cube is an all-in-one B2B customer acquisition tool, integrating 600M+ global business data with multi-dimensional search methods and professional marketing tools to empower Chinese companies going global.
