亚马逊跨境电商入门指南：个人卖家如何开启海外掘金之旅
在跨境电商领域，亚马逊无疑是全球最具影响力的平台之一。 对于想要拓展海外市场的个人卖家来说，了解亚马逊开店流程至关重要。
In the field of cross-border e-commerce, Amazon is undoubtedly one of the most influential platforms globally. For individual sellers looking to expand into overseas markets, understanding Amazon's store setup process is crucial.
开店前准备材料
Pre-registration Materials
在申请亚马逊个人店铺之前，商家需要预先准备好以下资料：
Before applying for an Amazon individual store, merchants need to prepare the following materials in advance:
- 双币信用卡（用于扣除店铺月租，VISA 或万事达双币信用卡较为推荐）
- Dual-currency credit card (for deducting store monthly rent, VISA or MasterCard dual-currency credit cards are recommended)
- 独立的电脑及网络（确保网络环境干净，未曾登录过亚马逊卖家账号或买家账号）
- Dedicated computer and network (ensure a clean network environment that has never logged into Amazon seller or buyer accounts)
- 电子邮箱（建议专号专线专用，且不要与 eBay 等其他渠道混用）
- Email address (recommended to be dedicated and not mixed with other channels like eBay)
欧洲站额外要求
Additional Requirements for European Stations
若要注册欧洲站，则还需额外准备：
To register for the European station, you also need to prepare additionally:
- 个人账单（如银行账单、通讯账单、水电煤气账单等，需包含个人姓名及地址，且最近三个月有效）
- Personal bills (such as bank statements, communication bills, utility bills, etc., must include personal name and address, and be valid within the last three months)
- 护照或身份证+户口单页扫描件
- Passport or ID card + household registration page scan
- 其他亚马逊所需资料
- Other materials required by Amazon
特别提示： 若从事欧洲海外仓或 FBA 业务，则还需 VAT 税号。
Special Note: If engaged in European overseas warehouses or FBA business, a VAT number is also required.
注册流程概述
Registration Process Overview
接下来，将着重介绍个人开店的具体注册步骤：
Next, we will focus on the specific registration steps for individual store opening:
- 登录亚马逊全球开店网站
- Log in to Amazon Global Store website
通过以上准备工作和注册流程，个人卖家就能顺利开启亚马逊跨境电商之旅。 记住，选择合适的市场、了解当地法规和准备充分的材料是成功的关键。
Through the above preparations and registration process, individual sellers can successfully start their Amazon cross-border e-commerce journey. Remember, choosing the right market, understanding local regulations and preparing adequate materials are the keys to success.
