外贸跟单流程与谷歌竞价推广的完整指南
外贸跟单的完整流程 | Foreign Trade Follow-up Process
1. 客户需求确认 - 详细了解客户的产品需求、数量、交货时间等具体要求 | Confirm customer requirements including product specifications, quantity, delivery time, etc.
2. 样品确认 - 提供样品供客户确认质量 | Provide samples for quality confirmation
3. 合同签订 - 明确双方权利义务 | Sign contract to clarify rights and obligations
4. 生产跟踪 - 监督生产进度和质量 | Monitor production progress and quality
5. 验货安排 - 安排第三方或客户验货 | Arrange third-party or customer inspection
6. 物流安排 - 处理报关、运输等事宜 | Handle customs clearance and logistics
7. 售后服务 - 处理客户反馈和投诉 | Provide after-sales service for feedback and complaints
谷歌竞价推广的优缺点 | Pros and Cons of Google Ads
优点： | Advantages:
• 精准定位目标客户 | Precise targeting of potential customers
• 效果可量化 | Measurable results
• 快速获得流量 | Quick access to traffic
• 预算灵活可控 | Flexible and controllable budget
缺点： | Disadvantages:
• 竞争激烈成本高 | High competition leads to increased costs
• 需要专业知识 | Requires professional knowledge
• 存在无效点击风险 | Risk of invalid clicks
谷歌推广的基本步骤 | Basic Steps of Google Ads
1. 网站优化 - 确保网站加载速度快，设计简洁美观 | Optimize website for fast loading speed and clean design
2. 关键词研究 - 选择相关且竞争适中的关键词 | Conduct keyword research for relevant terms
3. 广告创建 - 撰写吸引人的广告文案 | Create compelling ad copies
4. 账户设置 - 合理设置预算和投放策略 | Set up account with proper budget and strategy
5. 数据分析 - 使用统计工具跟踪效果 | Use analytics tools to track performance
6. 持续优化 - 根据数据调整策略 | Continuously optimize based on data
成功关键因素 | Key Success Factors
• 专业的账户管理 | Professional account management
• 防止恶意点击的措施 | Measures against invalid clicks
• 优秀的客户服务意识 | Strong customer service awareness
• 持续的学习和优化 | Continuous learning and optimization