亚马逊开店成本详解：从注册到运营的完整费用指南
亚马逊开店成本详解：从注册到运营的完整费用指南
Amazon Store Setup Costs: A Complete Guide from Registration to Operation
个人能否在亚马逊开店？ 答案是肯定的。
Can individuals open stores on Amazon? The answer is yes.
亚马逊平台允许个人身份注册开店，包括美国、英国、中国香港和中国大陆的居民。但对于新手卖家，我们建议不要仅以"试水"心态进入亚马逊平台。
Amazon allows individual registration, including residents from the US, UK, Hong Kong China and mainland China. But for new sellers, we don't recommend entering Amazon with just a "trial" mentality.
为什么新手不建议低成本试水？
Why not recommend low-cost trials for beginners?
很多新手误以为亚马逊只有39.99美元/月的月租费用，实际上：
Many beginners mistakenly think Amazon only has a $39.99/month subscription fee, but in reality:
- 备货成本是大头
- 物流费用不可忽视
- 推广费用必须预算
- Inventory cost is the major expense
- Logistics cost cannot be ignored
- Promotion budget is essential
详细成本分解
Detailed Cost Breakdown
| 费用项目 | Cost Item | 金额范围 | Amount Range |
|---|---|---|---|
| 公司注册 | Company Registration | 0-200元/月 | $0-30/month |
| 店铺月租 | Store Subscription | 39.99美元/月 | $39.99/month |
| 首批备货 | Initial Inventory | 300-1000件×进货价 | 300-1000pcs×purchase price |
| 国内物流 | Domestic Logistics | 视距离和重量而定 | Depends on distance/weight |
| 头程运输 | First-leg Shipping | 根据产品属性变化 | Varies by product type |
专业建议： 建议准备至少3-5万元启动资金，才能保证店铺正常运营和推广。
Professional Advice: We recommend preparing at least 3-50,000 yuan as startup capital to ensure normal store operation and promotion.
注册类型选择
Registration Type Selection
虽然个人可以注册，但公司注册通过率更高，后期运营更稳定。个人注册通过率不足30%，且容易触发二次审核。
Although individuals can register, company registration has higher approval rate and more stable operation. Individual registration has less than 30% approval rate and easily triggers secondary review.
月租方案对比
Subscription Plan Comparison
专业销售计划： 39.99美元/月，无按件收费，功能完整
Professional Plan: $39.99/month, no per-item fee, full features
个人销售计划： 0月租，每件0.99美元，功能受限
Individual Plan: $0 monthly fee, $0.99 per item, limited features
