外贸实战：工厂找订单最佳渠道与谷歌推广付款问题解决方案
我叫Lancy，做外贸已有10年！第一次接触外贸是在2013年1月，最佳业绩接近公司年产值的三分之一。这里给大家分享一下我开发客户的全过程，希望能给大家一些启发和帮助。
My name is Lancy, I've been in foreign trade for 10 years! My first contact with foreign trade was in January 2013, with peak performance reaching nearly one-third of the company's annual output value. Here I'd like to share my complete process of developing clients, hoping to provide some inspiration and help.
印象最深刻的一次是有个客户，当时是他主动过来询盘，但因为那个业务员离职了，没有继续跟进，后来落到了我的手里。从之前的聊天记录来看客户是wholesaler，他想换新供应商！虽然询盘看起来很对口，但因为过去了两个多月，我怕他找到了新的供应商，并没有报很大希望。
The most memorable case was a client who initially sent an inquiry, but because the salesperson left, the follow-up was discontinued and the case eventually came to me. From previous chat records, I learned the client was a wholesaler looking to change suppliers! Although the inquiry seemed perfectly matched, since two months had passed, I wasn't very hopeful as he might have found new suppliers.
客户开发关键步骤 Key Steps in Client Development
1. 专业分析客户需求 Professional Analysis of Client Needs
在客户回复中，我注意到他提到了specification和product weight这两个专业术语，说明客户对产品非常了解。同时了解到采购量为两个高柜，且当前供应商在验厂环节存在问题。
1. Professional Analysis of Client Needs
In the client's reply, I noticed he mentioned professional terms like "specification" and "product weight", indicating deep product knowledge. I also learned the order quantity was two full containers, and there were factory audit issues with current supplier.
2. 针对性解决方案 Targeted Solutions
我从三个方面入手：
- 制作专业报价单，包含详细规格说明
- 强调年前出货的交期优势
- 详细了解客户验厂要求
2. Targeted Solutions
I addressed three key aspects:
- Prepared professional quotation with detailed specifications
- Highlighted delivery advantage before Chinese New Year
- Thoroughly understood factory audit requirements
谈判技巧 Negotiation Techniques
当客户表示价格过高时，我采取了以下策略：
When the client said the price was too high, I adopted these strategies:
- 使用苏维智搜分析客户公司背景和财务状况
- 查询海关数据获取客户历史采购价格
- 提供增值服务：免费配件、宣传资料设计支持
- Used Souwei Intelligence Search to analyze company background and financial status
- Checked customs data for historical purchase prices
- Offered value-added services: free accessories, marketing material design support
谷歌推广付款问题解决方案 Google Ads Payment Solutions
关于谷歌推广付款问题，常见原因包括：
Regarding Google Ads payment issues, common reasons include:
- 银行卡国际支付功能未开通
- 信用卡额度不足
- 银行风控限制
- 付款信息填写错误
- International payment function not activated for bank card
- Insufficient credit card limit
- Bank risk control restrictions
- Incorrect payment information
解决方案：建议联系银行确认国际支付权限，或考虑使用PayPal等第三方支付方式。
Solutions: Contact your bank to confirm international payment permissions, or consider using third-party payment methods like PayPal.
成功经验总结 Success Summary
这个案例的成功关键因素：
Key success factors in this case:
1. 重视每个询盘 - 即使看似希望不大的机会也要认真对待
2. 善用外贸工具 - 客户背景分析至关重要
3. 掌握产品知识 - 专业度赢得客户信任
4. 快速响应 - 及时提供解决方案
5. 持续学习 - 积累行业知识和谈判技巧
1. Value every inquiry - Treat every opportunity seriously even if it seems unlikely
2. Utilize foreign trade tools - Client background analysis is crucial
3. Master product knowledge - Professionalism wins client trust
4. Quick response - Provide solutions promptly
5. Continuous learning - Accumulate industry knowledge and negotiation skills
