口碑超好的SEO推广公司博罗：谷歌海外推广与宠物出海市场分析
来源｜虎嗅商业消费组 作者｜戚露丹 编辑｜苗正卿
Source｜Huxiu Business Consumption Group Author｜Qi Ludan Editor｜Miao Zhengqing
在跨境电商蓬勃发展的今天，SEO推广和谷歌海外推广已成为企业出海的重要助力。博罗地区作为知名的SEO服务聚集地，涌现出一批口碑极佳的推广公司。
In today's booming cross-border e-commerce industry, SEO promotion and Google overseas promotion have become crucial supports for companies going global. The Boluo area, as a well-known hub for SEO services, has seen the emergence of several highly reputable promotion companies.
宠物出海市场的价格战困境
The Price War Dilemma in Pet Industry Cross-Border Market
"早几年，菲律宾宠物类目市场体量较小，很少有卖家关注这个类目，实际上宠物类目50%左右的毛利率并不低，现在随着当地消费水平和客单价的提高，做的人越来越多了。"菲律宾宠物品牌Petsup的创始人Kinder告诉虎嗅。
"A few years ago, the pet category market in the Philippines was relatively small, with few sellers paying attention to it. In fact, the gross profit margin of about 50% in the pet category was not low. Now, with the improvement of local consumption levels and average order value, more and more people are entering this market," Kinder, founder of Philippine pet brand Petsup, told Huxiu.
据萌啦科技知虾数据显示，今年以来，东南亚宠物类目热度有增无减，Shopee菲律宾宠物相关的开店数为34639家（含店群模式下的零销售额店铺），从占比看，今年开店数占到存续店铺的53%，行业近30日销售额同比增长6012万元。
According to data from Mengla Technology's ZhiXia, the popularity of the pet category in Southeast Asia has continued to grow this year. On Shopee Philippines, there are 34,639 pet-related stores opened (including zero-sales stores under store group models), accounting for 53% of existing stores. The industry's sales in the past 30 days increased by 60.12 million yuan year-on-year.
SEO推广如何助力跨境卖家突破瓶颈
How SEO Promotion Helps Cross-Border Sellers Break Through Bottlenecks
在产品同质化、价格内卷的电商出海背景下，专业的SEO推广服务显得尤为重要。博罗地区的SEO公司通过以下方式帮助客户提升竞争力：
Against the backdrop of product homogenization and price competition in cross-border e-commerce, professional SEO promotion services have become particularly important. SEO companies in the Boluo area help clients enhance competitiveness through the following methods:
- 精准关键词优化：针对不同市场进行本地化SEO策略
- Precise keyword optimization: Localized SEO strategies for different markets
- 内容营销：创作高质量的多语言产品内容
- Content marketing: Creating high-quality multilingual product content
- 技术SEO：优化网站架构提升用户体验
- Technical SEO: Optimizing website architecture to improve user experience
对于想要拓展海外市场的宠物品牌，谷歌海外推广配合专业的SEO策略能够有效提升品牌曝光度和转化率。博罗地区的SEO服务商通常提供一站式解决方案，包括：
For pet brands looking to expand into overseas markets, Google overseas promotion combined with professional SEO strategies can effectively enhance brand exposure and conversion rates. SEO service providers in the Boluo area typically offer one-stop solutions, including:
- 多语言网站建设和优化
- Multilingual website construction and optimization
- 目标市场关键词研究和布局
- Target market keyword research and layout
- 社交媒体整合营销
- Integrated social media marketing
- 数据分析和效果追踪
- Data analysis and performance tracking
宠物出海市场的未来趋势
Future Trends in the Pet Industry Cross-Border Market
根据飞书深诺"2022全球宠物市场白皮书"数据，在菲律宾1.14亿左右的人口中，家庭养宠率在40%以上，宠物狗拥有率为64%，为亚洲第一。这为SEO推广和谷歌海外推广服务提供了广阔的市场空间。
According to data from DeepBook's "2022 Global Pet Market White Paper", among the approximately 114 million population in the Philippines, the household pet ownership rate is over 40%, and the dog ownership rate is 64%, ranking first in Asia. This provides vast market opportunities for SEO promotion and Google overseas promotion services.
专业的SEO公司建议跨境卖家关注以下趋势：
Professional SEO companies recommend that cross-border sellers pay attention to the following trends:
1. 品牌化建设：通过SEO内容建立品牌认知
1. Brand building: Establishing brand awareness through SEO content
2. 本地化运营：针对不同市场制定差异化SEO策略
2. Localized operations: Developing differentiated SEO strategies for different markets
3. 多渠道整合：结合SEO、SEM和社交媒体营销
3. Multi-channel integration: Combining SEO, SEM and social media marketing
随着跨境电商竞争加剧，选择一家口碑超好的SEO推广公司将成为企业出海成功的关键因素。博罗地区的SEO服务商凭借丰富的经验和本地化能力，正帮助越来越多的跨境卖家在全球市场获得成功。
As competition in cross-border e-commerce intensifies, choosing a highly reputable SEO promotion company will become a key factor for companies' successful overseas expansion. SEO service providers in the Boluo area, with their rich experience and localization capabilities, are helping more and more cross-border sellers achieve success in global markets.
