厦门外贸网站Google优化：独立站站群模式面临终结？
2021年亚马逊封号潮导致大批卖家重新洗牌，铺货型卖家逐渐被市场淘汰。与此同时，Facebook、Google、PayPal等平台也开始大力整治不良卖家，特别是采用站群模式进行货不对板或不发货的违规卖家。
What is site group model?
The site group model refers to operators using website building tools to create dozens or even hundreds of websites in batches, then placing ads on search engines and social media to test products and gain conversions. Many such sellers don't have their own supply chains, relying mainly on suppliers for dropshipping.
这种模式的特点是门槛低、上手快、周期短、来钱快。虽然模式本身并不违规，但缺乏平台监管会导致不合规卖家肆意妄为，最终损害中国品牌在国际市场的形象。
Shoptop创始人陈新民表示："承接违规站点建设会影响整个跨境生态。我们将坚持初心，不与不合规卖家合作，推动行业品牌化与合规化发展。"
The vicious cycle of non-compliance
Many overseas consumers check new websites on Scamadviser before shopping. Websites with low credibility scores due to non-compliant operations will directly affect consumers' purchasing decisions.
数据显示，2021年欧美市场对中国品牌好感度虽有提升但仍偏低，而印尼、墨西哥等新兴市场对中国品牌印象更为正向。随着更多精品站和DTC品牌出海，中国品牌形象正在逐步改善。
2022: Year of transformation
Industry predictions suggest the "get-rich-quick" era for independent sites is ending. Overseas traffic platforms are becoming increasingly cautious with Chinese sellers. Those still using non-compliant site group models should transition to vertical or DTC brand sites.
对于想要转型的卖家，选择像Shoptop这样重视生态环境和售后服务的合规建站平台，可以有效规避风险，让跨境出海更顺利。
Whether you're a DTC brand, new independent site seller, or site group operator looking to transform, partnering with compliant platforms like Shoptop can help avoid risks and ensure smoother cross-border operations.
