好评数最多的留痕最新技术及谷歌广告投放实操指南
好评数最多的留痕最新技术是什么？
What are the most praised latest tracking technologies?
在数字营销领域，留痕技术对于追踪用户行为和优化广告效果至关重要。目前好评数最多的技术包括：
In digital marketing, tracking technologies are crucial for monitoring user behavior and optimizing ad performance. The most praised technologies currently include:
- Google Analytics 4 (GA4) - 提供跨平台追踪和高级分析功能
- Google Analytics 4 (GA4) - Offers cross-platform tracking and advanced analytics
- Facebook Pixel - 精准追踪广告转化和用户行为
- Facebook Pixel - Accurately tracks ad conversions and user behavior
- UTM参数 - 简单有效的流量来源追踪方法
- UTM Parameters - Simple yet effective traffic source tracking
百度推广竞价和谷歌搜索广告投放实操记录
Baidu PPC and Google Search Ads Practical Operation Records
今天又开始投放独立站的谷歌广告了，一边操作一边记录下实操经验。虽然我的知识有限，但这些方法确实能带来订单！下次出单后再来分享更多~
Today I started running Google Ads for my independent website again, documenting the practical operation process as I go. Although my knowledge is limited, these methods do bring in orders! Will share more after the next successful order~
1. 登录谷歌广告
1. Logging into Google Ads
访问https://ads.google.com，点击右侧的"Sign in"登录或"Start now"直接开始创建广告。
Visit https://ads.google.com, click "Sign in" on the right to log in or "Start now" to directly begin creating ads.
必要条件：必须拥有Gmail账号
Requirement: Must have a Gmail account
2. 创建广告系列
2. Creating Ad Campaigns
点击蓝色➕号开始创建新广告系列，完成地理位置设置后点击保存。
Click the blue ➕ to start a new ad campaign, complete the geographic location settings and click save.
附加信息设置：
Additional Information Settings:
- 附加链接信息（蓝色字体小标题）
- Additional link information (blue subtitles)
- 附加宣传信息：Free Shipping, 24-7 Customer Service
- Additional promotional info: Free Shipping, 24-7 Customer Service
- 附加电话/短信/地址/价格信息
- Additional phone/SMS/address/price information
建议：每个广告组选择3个附加信息即可
Recommendation: Select 3 additional information items per ad group
3. 关键词匹配类型
3. Keyword Match Types
| 匹配类型 | Match Type | 说明 | Description |
|---|---|---|---|
| 广泛匹配 | Broad Match | 包含关键词或其变体即触发 | Triggers when search contains keyword or variants |
| 广泛匹配修饰符 | Broad Match Modifier | +Dog+Food格式，更精准 | +Dog+Food format, more precise |
| 词组匹配 | Phrase Match | 搜索词与设置词匹配时触发 | Triggers when search matches set phrase |
| 完全匹配 | Exact Match | 含义完全一致时展示 | Displays when meaning is exactly matched |
建议：使用谷歌关键字规划师工具
Recommendation: Use Google Keyword Planner
4. 广告优化技巧
4. Ad Optimization Tips
提高点击率的文案技巧：
Copywriting Tips to Improve CTR:
- 使用高点击率单词：You, Our, Free, Save, Now, Best, Get, Shipping, Online
- High-CTR words: You, Our, Free, Save, Now, Best, Get, Shipping, Online
- 使用诱惑性单词：Get, Buy, Try, Discover
- Persuasive words: Get, Buy, Try, Discover
- 避免消极负面文案
- Avoid negative copy
广告排名公式：出价 × 广告质量得分
Ad Ranking Formula: Bid × Ad Quality Score
提高质量得分三要素：
Three Elements to Improve Quality Score:
- 预计点击率（针对性内容、独特卖点、本地化文案）
- Expected CTR (Targeted content, unique selling points, localized copy)
- 着陆页体验（内容一致、值得信赖、加载速度、移动适配）
- Landing Page Experience (Consistent content, trustworthy, loading speed, mobile adaptation)
- 广告相关性（否定关键词、本地化文案、关键词一致）
- Ad Relevance (Negative keywords, localized copy, keyword consistency)
最佳实践：每个广告组设置3-5个具体广告（建议2个文字广告+1个自适应广告）
Best Practice: Set 3-5 specific ads per ad group (recommend 2 text ads + 1 responsive ad)
