85%优秀外贸业务员的拓客方式大公开（中英对照SEO优化版）
85%优秀外贸业务员的拓客方式大公开（中英对照SEO优化版）
85% of Top Foreign Trade Salespeople's Customer Acquisition Methods Revealed (SEO Optimized Bilingual Version)
在外贸业务员的日常工作中，寻找潜在客户是至关重要的。寻找客户大致可以分为线上和线下两个方式，它们分别有许多不同的方法和策略。
In the daily work of foreign trade salespeople, finding potential customers is crucial. Customer acquisition can be roughly divided into online and offline methods, each with many different approaches and strategies.
线下获客方式 | Offline Customer Acquisition Methods
1. 参加展会 | Attending Trade Shows
外贸企业想要找到客户，接到订单，可以去参加着各种行业展会，国际展会，主动接触客户，当场拿单；或者形成一定印响，持续跟进。
Foreign trade companies looking for customers and orders can attend various industry exhibitions and international trade shows to actively contact customers, secure orders on the spot, or make an impression for follow-up.
2. 拜访客户 | Client Visits
外贸人员在日常工作中经常需要拜访客户，以获取新客户和维护现有客户关系。拜访客户是外贸人员获得潜在订单的重要环节之一。
Foreign trade professionals often need to visit clients in their daily work to acquire new customers and maintain existing client relationships. Client visits are one of the key links for obtaining potential orders.
线上获客方式 | Online Customer Acquisition Methods
1. 通过搜索引擎找客户 | Using Search Engines
这是大家最常用到的客户开发方式，例如访问Google，可以通过产品关键词找到客户官网和展示页。
This is the most commonly used customer development method. For example, by visiting Google, you can find customer websites and showcase pages through product keywords.
2. 通过B2B平台找客户 | Using B2B Platforms
在互联网大时代的背景下，线上交易成了主流趋势，随着阿里巴巴等一众B2B平台的兴起，出口贸易对中小企业来说变得更加简单。
In the era of the internet, online transactions have become the mainstream trend. With the rise of B2B platforms like Alibaba, export trade has become easier for SMEs.
3. 通过海关数据找客户 | Using Customs Data
这是一种常用的方法，因为每个国家在通过海关时都会留下数据。此时，可以通过海关数据找到该公司的信息、电子邮件和联系方式。
This is a common method because every country leaves data when passing through customs. At this time, you can find company information, emails and contact details through customs data.
4. 通过自建站找客户 | Using Self-built Websites
建立和维护一个专业的网上渠道也是外贸人员不可或缺的，通过建立优质的公司网站和面向海外客户的电商平台。
Establishing and maintaining a professional online channel is also indispensable for foreign trade personnel, by building high-quality company websites and e-commerce platforms for overseas customers.
5. 通过社交媒体找客户 | Using Social Media
利用社交媒体平台如LinkedIn、Facebook和Twitter以及专业的线上交流论坛等，外贸人员可以开展市场调研、发布产品信息。
Using social media platforms like LinkedIn, Facebook and Twitter as well as professional online forums, foreign trade personnel can conduct market research and publish product information.
6. 通过WhatsApp找客户 | Using WhatsApp
WhatsApp相当于国际版微信，只要知道客户的WhatsApp账号即可把产品信息发送到国外客户手机端。
WhatsApp is equivalent to the international version of WeChat. As long as you know the customer's WhatsApp account, you can send product information to foreign customers' mobile phones.
7. 通过获客产品找客户 | Using Customer Acquisition Products
获客成本其实本身非常高，所以很多人都会找获客平台去开发客户，通过每个行业不同的关键词，以大数据方式进行用户的精准搜索。
The cost of customer acquisition is actually very high, so many people use customer acquisition platforms to develop customers, using different keywords for each industry to conduct precise searches for users through big data methods.
