0差评推广能带来大订单吗？谷歌竞价推广功能解析 - 渔课5周年外贸建站经验分享

0差评推广能带来大订单吗？谷歌竞价推广功能解析 - 渔课5周年外贸建站经验分享

Can Zero-Negative-Review Promotion Bring Big Orders? Google Ads Features Explained - 5th Anniversary Insights on Foreign Trade Website Building

【中文】今年是渔课成立5周年。虽然我从2009年开始从事外贸建站已有12年，但二次创业取名为"渔课"是第5个年头。回顾这五年，有欣喜、有痛苦，更是一个自我蜕变的过程。

【English】This year marks the 5th anniversary of Yuke. Although I've been in the foreign trade website building business since 2009 (12 years in total), it's the 5th year since I restarted the business under the name "Yuke". Looking back over these five years, there have been joys and pains, but more importantly, it's been a process of personal transformation.

【中文】外贸网站是外贸业务的刚需之一。在国际贸易中，初次接触的双方远隔万里，通过网站互相了解可以让业务更顺畅。大多数创业者起步时都会先建一个外贸网站。

【English】A foreign trade website is one of the essential needs for international business. When first contacting potential partners thousands of miles away, having a website to showcase your business makes communication much smoother. Most entrepreneurs start by building a foreign trade website.

外贸建站常见陷阱 | Common Pitfalls in Foreign Trade Website Building

【中文】建站市场信息杂乱：有免费建站、自建站教程，还有各种建站商的广告。价格从免费到几万元不等，让创业者难以抉择，很容易成为"韭菜"。

【English】The website building market is flooded with mixed information: free website builders, DIY tutorials, and various vendor advertisements. Prices range from free to tens of thousands, making it difficult for entrepreneurs to choose and easily becoming "victims".

如何避免成为"韭菜" | How to Avoid Being a "Victim"

1. 明确定位 | Clear Positioning

【中文】首先要明确建站目的：是品牌展示、获取询盘，还是其他？不同目的对应不同预算和建站方案。3000元的模板站和3万元的定制站各有适用场景。

【English】First, clarify your purpose: brand display, lead generation, or others? Different purposes require different budgets and solutions. A 3000-yuan template site and a 30,000-yuan custom site each have their appropriate scenarios.

2. 正确思维 | Right Mindset

【中文】网站只是工具，建站只是开始。需要将网站纳入整体运营计划，配合SEO、谷歌广告、社交媒体等推广方式。

【English】A website is just a tool, and building it is just the beginning. It needs to be integrated into your overall operation plan, combined with SEO, Google Ads, social media and other promotion methods.

3. 抛弃幻想 | Abandon Illusions

【中文】不要幻想建好网站就有询盘。需要优质内容+持续推广+不断试错，才能形成核心竞争力。

【English】Don't expect inquiries just by having a website. You need quality content + continuous promotion + constant trial and error to develop core competitiveness.

谷歌竞价推广功能解析 | Google Ads Features Explained

【中文】谷歌竞价推广(Google Ads)是获取精准流量的有效工具，主要功能包括：

【English】Google Ads is an effective tool for obtaining targeted traffic, with main features including:

• 【中文】关键词定位：精准定位潜在客户搜索词
• 【English】Keyword targeting: Precisely targets potential customers' search terms
• 【中文】再营销：针对访问过网站的用户二次营销
• 【English】Remarketing: Targets users who have visited your website
• 【中文】数据分析：提供详细的转化和ROI数据
• 【English】Data analysis: Provides detailed conversion and ROI data

【中文】选择建站商时要擦亮眼睛：免费的最贵；查看建站商自身网站质量；考察公司运营时间和案例厚度。

【English】When choosing a website builder, keep your eyes open: free is often the most expensive; check the quality of the builder's own website; examine the company's operation time and case studies.

【中文】创业路上没有捷径，多思考、多实践、多试错，才能避免成为"韭菜"，在激烈的外贸竞争中脱颖而出。

【English】There are no shortcuts in entrepreneurship. Only through more thinking, more practice, and more trial and error can you avoid becoming a "victim" and stand out in the fierce competition of foreign trade.