哥伦比亚2021年花卉出口创17.3亿美元历史纪录 | 国际花卉产业观察
【核心数据】 自57年前首次向美国出口花卉以来，哥伦比亚花卉产业迅猛发展，目前产品已销往全球100个国家。2021年，哥伦比亚花卉出口量和出口额双双刷新历史纪录。
【Key Data】 Since its first flower exports to the US 57 years ago, Colombia's floriculture industry has grown rapidly, now exporting to 100 countries worldwide. In 2021, both export volume and value set new historic records.
30万吨鲜花创造17.3亿美元出口额
哥伦比亚花卉出口商协会主席奥古斯托·索拉诺表示："我们2021年共出口30万吨鲜花，创下17.3亿美元的出口额，较2020年增长22%，比2019年增长17%。"这一增长得益于需求增加、种植者生产效率提升以及客户服务优化。
300,000 Tons of Flowers Generate $1.73 Billion
Augusto Solano, President of Asocolflores, stated: "We exported 300,000 tons of flowers in 2021, achieving $1.73 billion in exports - a 22% increase from 2020 and 17% from 2019." This growth stems from rising demand, improved grower efficiency, and enhanced customer service.
美国市场主导与物流创新
美国仍是哥伦比亚花卉的主要出口市场。2021年面临的最大挑战是航空运力不足，促使出口商探索海运替代方案。迈阿密港口花卉进口量同比增长66%，佛罗里达港口增长40%。索拉诺指出："虽然海运目前占比不足10%，但发展空间巨大。"
US Market Dominance & Logistics Innovation
The US remains the primary export market. The biggest 2021 challenge was air cargo shortages, prompting exporters to develop sea freight alternatives. Miami port flower imports grew 66% year-over-year, with Florida ports up 40%. Solano noted: "Though sea freight accounts for under 10% currently, it has tremendous growth potential."
"花瓣计划"保障关键节日供应
2006年推出的"花瓣计划"通过提前数月协调物流链各环节，成功保障了情人节等高峰期的鲜花配送。2022年情人节因此成为史上最顺利的情人节之一。目前协会已开始筹备2023年母亲节供应。
"Petal Plan" Ensures Holiday Supply
Launched in 2006, the "Petal Plan" coordinates logistics stakeholders months in advance for peak periods like Valentine's Day. This made 2022 one of the smoothest Valentine's seasons ever. Preparations are already underway for 2023 Mother's Day.
行业推广与可持续发展
哥伦比亚花卉出口商协会通过多种举措推动行业发展：
• 持续举办波哥大花卉展(Proflora)
• 2017年推出"哥伦比亚之花"品牌计划
• 2021年在东京和首尔开展推广活动
索拉诺强调："后疫情时代需要更强大的联合推广来维持消费需求。"
Industry Promotion & Sustainability
Asocolflores drives industry growth through multiple initiatives:
• Hosting the biennial Proflora exhibition in Bogotá
• Launching the "Flowers of Colombia" branding in 2017
• Conducting promotion campaigns in Tokyo and Seoul (2021)
Solano emphasized: "Post-pandemic, stronger collaborative promotions are needed to sustain demand."
