福州外贸网站Google优化首选:谷歌推广竞价软件解析与META广告避坑指南
海外营销人员最担心的"封号""违规"问题该如何解决? Many overseas marketers feel anxious when hearing about "account suspension" or "policy violations". 大量广告主因不了解违规原因而面临广告受限甚至账号封禁。掌握常见违规类型和规避方法至关重要。
01 欺骗及虚假行为 01 Deceptive and Misleading Practices
Meta严格禁止以下行为:Meta prohibits the following behaviors:
- 营造虚假形象/创建虚假账户 Creating fake profiles/accounts
- 散播虚假内容 Spreading false information
- 宣传不存在的产品 Advertising non-existent products
- 使用来源不明的账号 Using accounts of unknown origin
02 落地页体验差 02 Poor Landing Page Experience
以下行为会导致用户差评:These behaviors lead to negative user feedback:
- 长期提供不真实折扣 Prolonged unrealistic discounts
- 产品定价过高 Overpriced products
- 使用虚假评分 Fake reviews
- 公司信息不完整 Incomplete company information
03 可疑网络行为 03 Suspicious Network Activity
当Meta发现广告资产关联可疑账号时可能限制广告投放。Meta may restrict ads when finding suspicious accounts linked to advertising assets.
04 常见广告违规 04 Common Advertising Violations
包括误导性广告、成人内容等,严重或屡次违规将导致广告受限。Including misleading ads, adult content, etc. Serious or repeated violations will lead to ad restrictions.
05 规避审核行为 05 Circumventing Review Systems
包括:Including:
- 隐藏文字/字符 Hiding text/characters
- 混淆关键词 Obfuscating keywords
- 限制Meta访问落地页 Restricting Meta's access to landing pages
- 违规后创建新账号 Creating new accounts after violations
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