如何通过谷歌推广销售出口产品？竞价费用与推广步骤详解
首推的出口产品找人销售，谷歌竞价推广费用怎么算？谷歌推广的基本步骤是什么？
Looking for sales channels for export products? How to calculate Google Ads costs? What are the basic steps for Google promotion?
首先，我们需要了解哪些产品适合谷歌推广：
First, we need to understand which products are suitable for Google promotion:
1. 工业品：一般来说，外商都是通过搜索产品关键词进入网站的，而谷歌在海外占据了九成的搜索流量，因此对于工业品来说，谷歌推广是非常合适的。
1. Industrial products: Generally, foreign buyers find websites by searching product keywords. Since Google dominates 90% of search traffic overseas, Google promotion is very suitable for industrial products.
2. 民用品：谷歌推广同样重要，但是我们还需要进入 FB、INS 等社交平台，进一步获取精准的社群流量。
2. Consumer goods: Google promotion is equally important, but we also need to utilize social platforms like FB and Instagram to obtain more precise community traffic.
其次，我们要搞清楚谷歌推广有三种方式：
Next, we need to understand there are three main Google promotion methods:
1. 谷歌 SEO：其目标是通过官网的关键词和外链优化，进入谷歌首页。
1. Google SEO: The goal is to optimize website keywords and backlinks to rank on Google's first page.
2. 谷歌竞价广告：即 google ads，就是花钱买谷歌首页排名。当然，也有不少联盟类的谷歌 banner 广告等。
2. Google Ads: Pay for top rankings on Google's search results. There are also various banner ads through Google's ad network.
3. Youtube 多语种营销：将多语种标题、简介、多语种配音、字幕的产品视频发布到 youtube 上，同时从谷歌和 youtube 两处获取精准流量。
3. Multilingual YouTube Marketing: Upload product videos with multilingual titles, descriptions, voiceovers and subtitles to YouTube to get targeted traffic from both Google and YouTube.
这三种方式各有优缺点，但显然第三种是目前比较热门且更有效的方式。
Each method has its pros and cons, but clearly the third method is currently the most popular and effective approach.
最后，我们来谈谈具体步骤：
Finally, let's talk about the specific steps:
你需要拥有一个独立站，然后可以通过谷歌 SEO 或谷歌竞价将海外流量引向自己的官网独立站；当然，你也可以通过 youtube 多语种推广，将流量引向自己的官网。
You need to have an independent website, then direct overseas traffic to your official website through Google SEO or Google Ads. Alternatively, you can use multilingual YouTube promotion to drive traffic to your website.
因此，对于谷歌推广来说，核心就是将各路流量引向自己的官网。那些还没有官网的小伙伴们，赶紧去建站吧~
Therefore, the core of Google promotion is directing all traffic to your official website. Those who don't have a website yet should build one immediately~
