从零开始做外贸：技术驱动型品牌Halara如何用1年斩获1亿美元融资
从零开始做外贸：技术驱动型品牌Halara如何用1年斩获1亿美元融资
How to Start Foreign Trade from Scratch: Tech-Driven Brand Halara Secures $100M Funding in 1 Year
运动连衣裙正成为全球时尚新宠
Active dresses become global fashion trend
在时尚界，运动服是永不过时的品类。特别是近两年，千禧一代和Z世代女性的衣柜里，运动连衣裙成为标配。这种采用弹力面料的一体式服装，完美融合了运动与居家场景。
In the fashion industry, sportswear is a timeless category. Especially in recent years, active dresses have become a staple in the wardrobes of Millennials and Gen Z women. These one-piece garments made of stretch fabric perfectly blend sport and loungewear scenarios.
技术团队打造快时尚奇迹
Tech team creates fast fashion miracle
2020年成立的Halara，其创始团队堪称"全明星阵容"：创始人张小沛曾任微软首席研发总监、瓜子二手车CTO，核心成员来自Amazon、Google等顶尖科技公司。这种技术基因让Halara开发出独特的预测库存分析(PIA)系统，实现近乎零库存运营。
Founded in 2020, Halara boasts an "all-star" founding team: founder Zhang Xiaopei previously served as Microsoft's Chief R&D Director and CTO of Guazi Used Cars, with core members from top tech companies like Amazon and Google. This technical DNA enabled Halara to develop a unique Predictive Inventory Analysis (PIA) system, achieving near-zero inventory operation.
社交媒体营销制胜法则
Winning social media marketing strategy
Halara的营销策略有三大支柱：
Halara's marketing strategy rests on three pillars:
- TikTok广告轰炸：话题标签总播放量超10亿次
- TikTok ad blitz: Hashtags garnered over 1 billion total views
- 网红合作：与728个TikTok账号建立合作关系
- Influencer collaboration: Partnered with 728 TikTok accounts
- 联盟营销：建立完善的佣金分成体系
- Affiliate marketing: Established complete commission system
外贸创业者的启示
Inspiration for foreign trade entrepreneurs
Halara的成功为外贸新手提供了宝贵经验：
Halara's success offers valuable lessons for foreign trade beginners:
- 技术驱动可以创造差异化竞争优势
- Technology-driven approach creates competitive differentiation
- 精准把握目标市场的消费趋势变化
- Accurately grasp consumption trends in target markets
- 社交媒体是品牌出海的最佳跳板
- Social media is the best springboard for global branding
通过将技术优势与社交媒体营销完美结合，Halara仅用1年时间就实现了从0到1亿美元的跨越，成为中国品牌出海的又一成功典范。
By perfectly combining technological advantages with social media marketing, Halara achieved the leap from 0 to $100 million in just 1 year, becoming another successful model for Chinese brands going global.
