如何玩转速卖通无线端？教你快速提升销量的秘诀

如何玩转速卖通无线端？教你快速提升销量的秘诀

How to Master AliExpress Mobile Operations? Secrets to Boost Sales Fast

【编者按】AliExpress无线运营是当前众多卖家关注的焦点。本文将围绕AliExpress无线运营，从以下三个方面进行解读：AliExpress无线端概况、体验和运营要点。

[Editor's Note] AliExpress mobile operations are currently a key focus for many sellers. This article will explore AliExpress mobile operations from three aspects: overview, user experience, and key operational points.

一、AliExpress无线端概况 | 1. AliExpress Mobile Overview

1. 无线成交情况 | Mobile Transaction Data

2015年3月日均无线端成交金额是2013年下半年的4倍以上，无线端增长速度高于PC端。

In March 2015, daily mobile transaction volume was over 4 times that of the second half of 2013, with mobile growth outpacing PC.

2. 无线行业&国家分布 | Industry & Country Distribution

无线端成交金额最高的国家是美国(占比30%+)，其次是俄罗斯、巴西等。

The US accounts for over 30% of mobile transactions, followed by Russia, Brazil, etc.

3. 用户访问特点 | User Behavior Characteristics

用户访问集中在周末和晚上，具有多频次、短时间的特点。

User visits peak on weekends and evenings, featuring high frequency but short duration.

二、AliExpress无线端体验 | 2. Mobile User Experience

AliExpress无线端包括3个客户端(IOS/Android/iPad)和1个Mobile Site。

AliExpress mobile includes 3 apps (iOS/Android/iPad) and 1 mobile site.

无线首页主要内容：平台活动、All Categories、SuperDeals和Quality Picks。

Mobile homepage features: platform promotions, All Categories, SuperDeals and Quality Picks.

三、无线运营要点 | 3. Key Mobile Operation Strategies

1. 流量引入 | Traffic Acquisition

a. SNS: 60%+用户通过移动端访问

a. SNS: Over 60% users access via mobile

b. PC到无线: 通过扫码、收藏店铺和商品、加购物车

b. PC to Mobile: Via QR codes, favorites, and cart additions

2. 流量转化 | Conversion Optimization

a. 主图: 清晰多图，注意细节

a. Main Images: Clear, multiple images with attention to detail

b. 标题: 关键信息前置

b. Titles: Place key information first

c. 描述: 图文分离，保证图片清晰

c. Descriptions: Separate text and images, ensure clarity

d. 评价: 引导正面评价和晒单

d. Reviews: Encourage positive reviews with photos

AE app在俄罗斯、以色列和巴西等国家下载排名靠前。

The AE app ranks high in downloads in Russia, Israel, Brazil, etc.