谷歌竞价广告(Google Ads)推广全攻略：费用、功能与操作指南
谷歌竞价广告(Google Ads)是否需要付费？
Do Google Ads require payment?
谷歌竞价广告(Google Ads)是典型的付费推广模式，采用"按点击付费"(PPC)的计费方式。只有当用户点击您的广告时，才需要支付费用。
Google Ads is a typical paid promotion model that uses a "Pay-Per-Click" (PPC) billing method. You only pay when users click on your ads.
谷歌竞价推广的核心功能
Core features of Google Ads
- 精准关键词定位 - Precise keyword targeting
- 受众群体细分 - Audience segmentation
- 多种广告格式(文字、图片、视频等) - Multiple ad formats (text, image, video, etc.)
- 实时数据分析 - Real-time data analysis
- 智能出价策略 - Smart bidding strategies
如何操作谷歌竞价广告？
How to operate Google Ads?
对于初学者来说，谷歌广告操作确实比较复杂。我们推荐通过以下视频教程系统学习：
For beginners, Google Ads operation can indeed be quite complex. We recommend learning systematically through the following video tutorials:
- Gofair 第3讲：如何自己开户投放申请注册谷歌竞价广告 Google Ads
- Gofair Lecture 3: How to open an account and apply for Google Ads by yourself
- Gofair 第11讲：谷歌广告 Google Ads，广告系列和广告组关键词费用
- Gofair Lecture 11: Google Ads, campaign and ad group keyword costs
- Gofair 第23讲：谷歌竞价广告 Google Ads 自己开户和找谷歌代理商有何区别
- Gofair Lecture 23: The difference between opening a Google Ads account yourself and finding a Google agent
温馨提示：建议新手先从基础教程开始学习，逐步掌握广告投放技巧。
Friendly reminder: Beginners are advised to start with basic tutorials and gradually master advertising skills.
