全球电商市场动态：TikTok美区爆发式增长与跨境B2B前景展望
TikTok美区单日GMV突破1000万美元
10月17日最新数据显示，根据FastMoss数据平台统计，TikTok美国区已吸引超过25万商家入驻，其闭环小店单日交易额首次突破1000万美元大关。此前有媒体报道称，2023年TikTok美区小店的GMV目标设定为50亿美元。
TikTok US Daily GMV Surpasses $10 Million
According to the latest data from FastMoss on October 17, TikTok's US market has attracted over 250,000 merchants, with daily closed-loop store transaction volume breaking through the $10 million mark for the first time. Earlier reports indicated TikTok's US store GMV target for 2023 is set at $5 billion.
Tokopedia大促：美容个护品类销量激增12倍
印尼电商平台Tokopedia公布的10.10大促数据显示，与2023年9月日均交易量相比，美容和个人护理品牌在大促期间实现了12倍的增长。某品牌联合创始人透露，其化妆品销量在Tokopedia平台上同比增长11倍，涵盖眼部、唇部、面部和皮肤护理等多个品类。
Tokopedia's Big Sale: Beauty & Personal Care Sales Soar 12-Fold
Indonesian e-commerce platform Tokopedia's 10.10 sales data shows beauty and personal care brands achieved 12-fold growth compared to September 2023 daily averages. A brand co-founder revealed their cosmetic sales increased 11-fold year-over-year on Tokopedia, covering eye, lip, facial and skincare categories.
德勤：美国节日购物季支出预计增长14%
德勤最新调查显示，2023年美国节日购物季消费者支出预计同比增长14%，平均每人将花费1652美元。然而受学生贷款还款重启和工资增长放缓影响，中等收入家庭支出增幅仅为2%。值得注意的是，66%的消费者表示将在感恩节期间购物（包括黑色星期五和网络星期一），较2022年的49%显著提升。
Deloitte: US Holiday Spending Expected to Grow 14%
Deloitte's latest survey indicates US holiday season spending in 2023 is projected to increase 14% year-over-year, averaging $1,652 per person. However, middle-income households will see only 2% growth due to student loan repayments and slowing wage growth. Notably, 66% of consumers plan to shop during Thanksgiving (including Black Friday and Cyber Monday), up significantly from 49% in 2022.
2025年中国跨境B2B电商规模或达6.9万亿元
数据显示，跨境出口B2B占中国整体跨境电商规模的近70%，2018-2022年年均增速达21.8%。随着行业数字化能力提升和配套服务完善，预计2022-2025年跨境B2B电商将保持15.6%的年均复合增长率，到2025年市场规模有望达到6.9万亿元人民币。
China's Cross-border B2B E-commerce to Reach ¥6.9 Trillion by 2025
Statistics show cross-border B2B exports account for nearly 70% of China's total cross-border e-commerce, with 21.8% annual growth from 2018-2022. With improving digital capabilities and supporting services, the sector is expected to maintain 15.6% CAGR from 2022-2025, potentially reaching ¥6.9 trillion market size by 2025.
