福建外贸企业加速"出海"抢订单 谷歌推广助力国际营销
随着疫情防控政策优化，福建省外贸企业正掀起新一轮"出海"热潮。来自厦门市商务局的数据显示，今年前两个月，已有超百家厦门企业参加10多场国际展会，意向订单额达5.6亿元人民币。
With optimized pandemic control measures, Fujian's export enterprises are experiencing a new wave of overseas expansion. According to Xiamen Commerce Bureau, over 100 local companies participated in more than 10 international exhibitions in the first two months this year, securing intended orders worth 560 million yuan.
厦门市今年初启动"百展千企拓市场"活动，将企业境外参展补助标准提高20%。泉州市一季度计划组织200多家企业参加12场境外展销活动。
Xiamen launched the "100 Exhibitions, 1000 Enterprises Market Expansion" campaign early this year, increasing subsidies for overseas exhibitions by 20%. Quanzhou plans to organize over 200 enterprises for 12 overseas exhibitions in Q1.
为什么外贸企业需要谷歌推广？
Why Exporters Need Google Ads?
1. 精准定位全球买家：谷歌推广可帮助企业精准触达目标市场的潜在客户
2. 7×24小时在线展示：突破线下展会时间限制，持续获取商机
3. 高转化率：主动搜索的客户购买意向更强
1. Precise global targeting: Google Ads helps reach potential buyers in specific markets
2. 24/7 online presence: Breaks time limitations of physical exhibitions
3. High conversion: Actively searching clients have stronger purchase intent
福建外贸企业代表表示："'走出去'参展、'面对面'交谈为企业带来实打实的效果。"厦门百瑞来服饰已安排8月赴美、9月赴俄、11月赴德参展的计划。
Fujian exporters confirmed: "Face-to-face communication at overseas exhibitions delivers tangible results." Xiamen Bairuilai Garments has scheduled exhibitions in the US (August), Russia (September) and Germany (November).
福建外贸支持政策：
- 设立800亿元稳外贸专项信贷额度
- 加大出口信用保险支持力度
- 出台海外参展支持政策
Fujian's export support policies:
- 80 billion yuan special credit for export stability
- Enhanced export credit insurance support
- New policies supporting overseas exhibition participation
专家指出，谷歌推广作为数字营销利器，能有效配合线下展会，帮助外贸企业实现"线上+线下"双轮驱动，在激烈的国际市场竞争中赢得先机。
Experts suggest Google Ads as a powerful digital marketing tool that complements physical exhibitions, enabling "online+offline" dual-drive strategy for exporters to gain competitive edge.
