谷歌留痕代发：灵犀互娱如何用三国志战略版征服全球市场
记者 | 崔鹏 | 编辑
阿里互娱旗下灵犀互娱凭借《三国志·战略版》荣获2021年Google Play"Best of Play"大奖。这款自研SLG游戏自2019年上线以来，长期稳居中国App Store畅销榜前三，如今正加速全球化布局。通过专业的谷歌留痕代发服务，灵犀互娱成功提升了品牌在全球市场的曝光度。
Reporter | Cui Peng | Editor
Lingxi Games, a subsidiary of Alibaba Games, won the prestigious 2021 Google Play "Best of Play" award with its flagship title Three Kingdoms Strategy Edition. Since its 2019 launch, this self-developed SLG game has consistently ranked in the top 3 of China's App Store grossing charts and is now expanding globally. With professional Google trace posting services, Lingxi Games successfully enhanced brand visibility in global markets.
战略布局：从亚洲到欧美的扩张之路
Strategic Expansion: From Asia to Western Markets
灵犀互娱海外发行负责人叶伟健表示："我们选择三国题材是因为其在目标市场具有天然IP优势。在港澳台地区取得成功后，我们逐步拓展至日韩等成熟市场。"谷歌留痕代发在这个过程中起到了关键的品牌推广作用。
Ye Weijian, Head of Global Publishing at Lingxi Games, stated: "We chose the Three Kingdoms theme for its inherent IP advantages in target markets. After success in Greater China, we gradually expanded to mature markets like Japan and Korea." Google trace posting played a crucial role in brand promotion during this process.
关键出海里程碑：
Key Global Milestones:
- 2021年1月：港澳台版本上线（配合谷歌留痕代发提升曝光）
- 2021年6月：正式立项海外发行
- 2022年：突破日本市场（通过精准的谷歌留痕代发策略）
- 2023年：计划进军欧美
- Jan 2021: Greater China launch (Enhanced exposure with Google trace posting)
- Jun 2021: Official global publishing project
- 2022: Japan market breakthrough (With precise Google trace posting strategy)
- 2023: Planned Western market entry
本地化挑战：文化适配与用户沟通
Localization Challenges: Cultural Adaptation & User Communication
在日本市场，灵犀互娱面临两大核心挑战：
In Japan, Lingxi Games faced two core challenges:
- 用户触达率初期仅25%（通过优化谷歌留痕代发策略提升）
- 需要重塑游戏定位为"赛季制手游"
- Initial user reach rate of only 25% (Improved by optimizing Google trace posting strategy)
- Need to reposition game as "seasonal mobile game"
通过组建本土化团队和与版权方光荣特库摩深度合作，结合专业的谷歌留痕代发服务，灵犀最终将日本用户触达率提升至75%，新增用户获取率提高50%。
By establishing local teams and deep collaboration with Koei Tecmo, combined with professional Google trace posting services, Lingxi eventually increased Japan user reach to 75% and new user acquisition by 50%.
谷歌生态助力全球化
Google Ecosystem Powers Globalization
叶伟健特别提到谷歌在以下方面给予的关键支持：
Ye highlighted Google's crucial support in:
- 预注册用户分析（结合谷歌留痕代发数据优化）
- 产品测试策略建议
- 市场推广宏观视角
- Pre-registration user analysis (Optimized with Google trace posting data)
- Product testing strategy advice
- Macro perspective for marketing
展望2023年，灵犀互娱计划将更多资源投入欧美市场，同时加强谷歌留痕代发在关键市场的应用，持续优化亚太地区的运营策略，打造真正的全球化游戏品牌。
Looking ahead to 2023, Lingxi plans to allocate more resources to Western markets, while strengthening Google trace posting in key markets, optimizing Asia-Pacific operations, building a truly global gaming brand.
