移动优先时代：如何做好谷歌SEO推广与竞价优化
随着谷歌自7月起默认将移动端作为主要索引标准，这标志着PC时代正式落幕，移动优先已成为不可逆转的趋势。
国内SEO现状：
虽然国内有不少谷歌SEO专家，但真正精通者并不多见。即便是有多年SEO/SEM经验的专业人士，对谷歌优化的理解也往往停留在表面。
Current SEO Situation in China:
Although there are many Google SEO experts in China, few are truly proficient. Even professionals with years of SEO/SEM experience often have only superficial understanding of Google optimization.
必备工具掌握：
熟练使用Google Search Console和Google Analytics是基础，但很多国内SEO从业者甚至不会使用这些工具。
Essential Tools:
Mastering Google Search Console and Google Analytics is fundamental, but many domestic SEO practitioners don't even know how to use these tools.
中英文SEO差异：
谷歌中文和英文搜索存在明显区别，与百度更是大不相同。谷歌会收缩网站标题显示，关键词优化必须与页面内容高度相关。
Differences in Chinese/English SEO:
There are significant differences between Google's Chinese and English search, and even bigger differences with Baidu. Google truncates page titles, and keyword optimization must be highly relevant to page content.
外贸网站优化要点：
简洁至上！国外用户偏好一目了然的界面，亚马逊千年不变的网站设计就是最好例证。
Key Points for Foreign Trade Websites:
Simplicity is king! International users prefer straightforward interfaces - Amazon's unchanging website design is the best example.
系统选择误区：
谷歌不关心你使用DEDE、ECMS还是WordPress，国内所谓"SEO友好系统"的说法在谷歌优化中不存在。
CMS Selection Misconceptions:
Google doesn't care if you use DEDE, ECMS or WordPress - the domestic concept of "SEO-friendly systems" doesn't exist in Google optimization.
重要提醒：
1. 谷歌有人工审核机制，容易踩雷需特别注意
2. 目前更重视SNS互动，建议利用Facebook等平台引流
3. 英语能力是基础，否则很难做好谷歌优化
Important Notes:
1. Google has manual review mechanisms - be careful not to trigger them
2. Currently emphasizes SNS interactions - recommend using Facebook for traffic
3. English proficiency is fundamental for Google optimization
谷歌优化比国内SEO难度高很多，需要系统学习和持续实践。
Google optimization is significantly more challenging than domestic SEO, requiring systematic learning and continuous practice.
