中国卖家如何通过日本跨境电商实现年营业额900万?
当大多数人还在规划日本旅游攻略时,聪明的中国卖家已经发现了日本跨境电商市场的巨大潜力。一位90后创业者通过3年努力,成功创立了自己的公司,年营业额突破900万元人民币。
While most people were still planning travel itineraries to Japan, astute Chinese sellers had already discovered the huge potential of Japan's cross-border e-commerce market. A post-90s entrepreneur successfully established his own company after 3 years of hard work, achieving an annual revenue exceeding 9 million RMB.
这位创业者曾在日本留学,期间敏锐观察日本人的生活习惯。毕业后回国加入日本跨境电商平台,运营多家店铺。经过两年积累,他成立了自己的公司,业务规模不断扩大。
This entrepreneur studied in Japan where he keenly observed local lifestyles. After returning to China, he joined a Japanese cross-border e-commerce platform and operated multiple stores. After two years of accumulation, he established his own company with continuously expanding operations.
成功的关键因素:
Key Success Factors:
1. 精准市场选择:当同行扎堆欧美市场时,他独辟蹊径选择了日本市场。日本电商市场开放较晚,竞争相对温和,互联网普及率超过90%,83%的日本人会网购,60%每月至少网购一次。
1. Precise Market Selection: While peers crowded into European and American markets, he uniquely chose Japan. Japan's e-commerce market opened relatively late with milder competition, internet penetration exceeding 90%, 83% of Japanese shop online, and 60% shop online at least monthly.
2. 产品策略:专注于家居和宠物用品市场。针对日本独居人群增多和宠物经济蓬勃的特点,产品细节充分贴合日本用户习惯。
2. Product Strategy: Focused on home and pet supplies markets. Catering to Japan's growing single-person households and thriving pet economy, product details perfectly match Japanese user habits.
3. 区位优势:中日地理位置接近大幅降低物流成本,日本众多节日为营销提供了绝佳时机。
3. Geographical Advantage: Proximity between China and Japan significantly reduces logistics costs, while Japan's numerous festivals provide perfect marketing opportunities.
这位卖家的成功证明:远见+执行力=跨境电商成功公式。日本电商市场潜力巨大,现在入场为时不晚。
This seller's success proves: Vision + Execution = Cross-border E-commerce Success Formula. Japan's e-commerce market holds enormous potential, and it's not too late to enter now.
