多渠道B2B推广指南：谷歌竞价推广+独立站建站全流程
在当今数字营销时代，多渠道B2B推广已成为企业拓展海外市场的关键策略。本文将为您详细介绍谷歌竞价推广平台以及独立站建站的完整流程。
In today's digital marketing era, multi-channel B2B promotion has become a key strategy for companies to expand into overseas markets. This article will provide you with detailed information about Google Ads and the complete process of building an independent website.
一、谷歌竞价推广平台
1. Google Ads Platform
谷歌确实提供专业的竞价推广平台 - Google Ads。这是全球最大的在线广告平台之一，可以帮助B2B企业：
Google does provide a professional bidding promotion platform - Google Ads. As one of the largest online advertising platforms in the world, it can help B2B companies:
- 精准定位目标客户群体
- Precisely target customer groups
- 按点击付费(PPC)，控制广告成本
- Pay-per-click (PPC) to control advertising costs
- 获得详细的广告效果数据分析
- Obtain detailed advertising performance data analysis
二、独立站建站详细步骤
2. Detailed Steps for Building an Independent Website
1. 准备工作
1. Preparation
品牌名称：选择一个简单、易记、有代表性的名称
Brand name: Choose a simple, memorable and representative name
品牌logo：图形比文字更容易给人留下深刻印象
Brand logo: Graphics leave a deeper impression than text
2. 选择建站平台
2. Choose Website Building Platform
主要分为三类：
Mainly divided into three categories:
- SaaS建站：适合新手，提供一站式服务
- SaaS website building: Suitable for beginners, providing one-stop service
- 自主开发网站：适合有充足资金的企业
- Self-developed website: Suitable for companies with sufficient funds
- 开源建站：需要一定编程基础
- Open source website building: Requires some programming knowledge
3. 域名选择
3. Domain Name Selection
建议选择：
Recommended choices:
- 与品牌名相同的域名
- Domain name same as brand name
- 简单好记的.com域名
- Simple and memorable .com domain
4. 支付方式对接
4. Payment Method Integration
建议对接全球50+支付方式，并根据消费者IP自动切换当地支付方式
It is recommended to integrate 50+ global payment methods and automatically switch to local payment methods based on consumer IP
5. 店铺装修
5. Store Decoration
SaaS建站提供模板，开源建站需要自行设计或购买主题
SaaS website building provides templates, open source website building requires self-design or theme purchase
6. 添加插件与应用
6. Add Plugins and Applications
根据运营需求逐步添加功能插件
Gradually add functional plugins according to operational needs
最后提示：网站建成后需要持续优化，这是一个长期的过程。
Final tip: The website needs continuous optimization after completion, which is a long-term process.
