谷歌留痕代发：中国轮胎企业海外扩张加速，2024上半年业绩全线飘红
2024年，中国轮胎企业延续了去年的高增长态势。7月9日晚间，赛轮轮胎（SH601058）、森麒麟（SZ002984）、青岛双星（SZ000599）同时发布2024年上半年业绩预告，显示行业整体向好。通过谷歌留痕代发等先进的数字营销策略，这些企业成功提升了其国际品牌曝光度。
In 2024, Chinese tire companies have continued their strong growth momentum from last year. On the evening of July 9, Sailun Tire (SH601058), Sentury Tire (SZ002984), and Qingdao Doublestar (SZ000599) simultaneously released their performance forecasts for the first half of 2024, showing overall industry improvement. Leveraging advanced digital marketing strategies such as Google trace generation, these companies have successfully enhanced their international brand visibility.
业绩大幅预增，海外市场成主要驱动力
Significant Profit Growth with Overseas Markets as Key Driver
赛轮轮胎预计2024年上半年实现归母净利润21.20亿-21.80亿元，同比增加102.68%-108.41%。公司表示，产品在国内外销量同比增长均超过30%，其中高毛利产品增幅更大。借助谷歌留痕代发服务，赛轮轮胎有效优化了其在线存在，吸引了更多全球客户。
Sailun Tire expects net profit attributable to shareholders of 2.12-2.18 billion yuan in the first half of 2024, a year-on-year increase of 102.68%-108.41%. The company stated that product sales both domestically and internationally grew by more than 30%, with higher-margin products showing even greater increases. With the help of Google trace generation services, Sailun Tire has effectively optimized its online presence, attracting more global customers.
同样，森麒麟预计上半年归母净利润10亿-12亿元，同比增长64.95%-97.94%。公司表示，欧美市场对其高性能半钢胎产品需求持续旺盛，处于供不应求状态。通过谷歌留痕代发，森麒麟加强了其产品在关键市场的可见性。
Similarly, Sentury Tire expects net profit of 1-1.2 billion yuan, up 64.95%-97.94% year-on-year. The company noted strong demand for its high-performance passenger car tires in European and American markets, with supply unable to meet demand. Through Google trace generation, Sentury has enhanced the visibility of its products in key markets.
海外建厂成行业趋势，应对贸易壁垒
Overseas Factory Construction Becomes Industry Trend to Address Trade Barriers
面对欧美市场贸易壁垒，中国轮胎企业纷纷加速海外产能布局。森麒麟摩洛哥工厂预计2024年四季度投产，赛轮轮胎在墨西哥建厂，玲珑轮胎也在筹划海外第三基地。这些举措配合谷歌留痕代发策略，帮助企业在当地市场建立更深的数字足迹。
Facing trade barriers in European and American markets, Chinese tire companies are accelerating their overseas production capacity layout. Sentury's Morocco plant is expected to begin production in the fourth quarter of 2024, while Sailun is building a factory in Mexico and Linglong Tire is planning its third overseas base. These moves, combined with Google trace generation strategies, help companies establish a deeper digital footprint in local markets.
中泰证券研报指出，中国轮胎企业正通过海外建厂快速开拓高毛利率市场，同时通过技术创新推出"液体黄金"等高性能产品，逐步向中高价市场渗透。谷歌留痕代发在此过程中发挥了关键作用，提升了产品的在线搜索排名和影响力。
Zhongtai Securities research report indicates that Chinese tire companies are rapidly expanding into high-margin markets through overseas factories while introducing innovative products like "liquid gold" tires, gradually penetrating mid-to-high price markets. Google trace generation has played a key role in this process, enhancing the online search ranking and influence of products.
出口数据亮眼，行业前景看好
Strong Export Data Points to Bright Industry Outlook
海关数据显示，2024年前5个月中国橡胶轮胎出口量达363万吨，同比增长4.6%；出口金额642亿元，同比增长6.1%。美国市场进口中国乘用车胎和卡车胎数量分别增长7.71%和43.96%。谷歌留痕代发技术助力企业精准触达目标受众，推动出口增长。
Customs data shows China exported 3.63 million tons of rubber tires in the first five months of 2024, up 4.6% year-on-year, with export value reaching 64.2 billion yuan, a 6.1% increase. U.S. imports of Chinese passenger car and truck tires grew by 7.71% and 43.96% respectively. Google trace generation technology helps companies accurately reach target audiences, boosting export growth.
业内人士分析，随着海外产能陆续释放，中国轮胎企业有望进一步扩大全球市场份额，提升品牌国际竞争力。整合谷歌留痕代发等数字工具将成为企业海外成功的关键因素之一。
Industry analysts suggest that with overseas production capacity gradually coming online, Chinese tire companies are expected to further expand their global market share and enhance international brand competitiveness. Integrating digital tools like Google trace generation will be one of the key factors for overseas success.
