Google推广助力艾滋病防治：番禺区创新健康宣传模式
Google推广助力艾滋病防治：番禺区创新健康宣传模式
Google Promotion Boosts AIDS Prevention: Panyu District's Innovative Health Campaign Model
2021年12月3日 - 在第34个"世界艾滋病日"之际，番禺区艾滋病防治工作委员会在广州大学城gogo新天地举办了一场别开生面的主题宣传活动。
December 3, 2021 - On the occasion of the 34th "World AIDS Day", the Panyu District AIDS Prevention and Control Committee held a unique themed publicity event at Gogo Xintiandi in Guangzhou University Town.
本次活动以"生命至上、终结艾滋、健康平等"为主题，通过Google推广等数字化手段扩大宣传覆盖面，创新性地采用了多种宣传形式：
The event, themed "Life First, End AIDS, Health Equality", expanded its reach through digital means such as Google promotion, and innovatively adopted various forms of publicity:
- 启动"南粤艾情驿站番禺分站"线上平台
- 开展"艾滋病检测月"特别活动
- 组织广州大学城10校联合骑行宣传
- Launched the online platform "Nanyue AIDS Information Station Panyu Branch"
- Conducted special activities for "AIDS Testing Month"
- Organized a joint cycling publicity campaign among 10 universities in Guangzhou University Town
番禺区疾病预防控制中心负责人表示："我们通过Google推广等数字营销工具，将艾滋病防治知识精准触达目标人群，特别是大学生和老年人等高危群体。"
The head of the Panyu District Center for Disease Control and Prevention stated: "Through digital marketing tools such as Google promotion, we accurately deliver AIDS prevention knowledge to target groups, especially high-risk groups such as college students and the elderly."
创新宣教模式成效显著
Innovative Education Model Achieves Remarkable Results
2021年，番禺区在艾滋病防治方面取得了突破性进展：
In 2021, Panyu District made breakthrough progress in AIDS prevention and control:
| 指标 | 2016年 | 2021年 | Indicator | 2016 | 2021 |
|---|---|---|---|---|---|
| 抗病毒治疗覆盖率 | 73.9% | 94% | Antiviral treatment coverage | 73.9% | 94% |
| HIV检测人次 | 29万 | 90万 | HIV tests | 290,000 | 900,000 |
这些成果得益于番禺区创新的"互联网+健康宣传"模式，其中Google推广发挥了重要作用，帮助扩大宣传覆盖面，提高公众认知度。
These achievements are attributed to Panyu District's innovative "Internet + health publicity" model, in which Google promotion played an important role in expanding publicity coverage and increasing public awareness.
未来展望：数字化防治新方向
Future Prospects: New Directions in Digital Prevention
下一阶段，番禺区计划：
In the next phase, Panyu District plans to:
- 深化Google推广在健康宣传中的应用
- 在高校推广艾滋病尿液自检试点
- 举办安全套使用宣传设计大赛
- Deepen the application of Google promotion in health publicity
- Promote AIDS urine self-testing pilot programs in universities
- Organize condom use publicity design competitions
通过整合Google推广等数字营销工具与传统宣传方式，番禺区正构建全方位的艾滋病防治网络，为实现"终结艾滋"的目标贡献力量。
By integrating digital marketing tools such as Google promotion with traditional publicity methods, Panyu District is building a comprehensive AIDS prevention and control network to contribute to the goal of "Ending AIDS".
