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谷歌宣布推出定向投放的广告推送策略 Google Announces Targeted Ad Delivery Strategy 谷歌在28日宣布推出用户匹配的广告推送,"用户匹配"标志着广告商第一次能够竞价创建适合特定客户的广告

评价高的外贸网站Google优化公司:用谷歌竞价做中国推广

谷歌宣布推出定向投放的广告推送策略

Google Announces Targeted Ad Delivery Strategy

谷歌在28日宣布推出用户匹配的广告推送,"用户匹配"标志着广告商第一次能够竞价创建适合特定客户的广告。

On the 28th, Google announced the launch of user-matched ad delivery, marking the first time advertisers can bid to create ads tailored to specific customers.

谷歌会和广告主分享顾客个人信息,如邮箱地址,它将允许广告主在搜索结果中直接向现有顾客推销产品。此外,广告主还可以依据顾客的年龄、性别、购物历史来精准推送相关产品广告。

Google will share customer personal information with advertisers, such as email addresses, allowing advertisers to directly promote products to existing customers in search results. Additionally, advertisers can precisely deliver relevant product ads based on customers' age, gender, and purchase history.

具体而言,谷歌会在Google搜索、Gmail和YouTube上投放细分受众的广告。广告商将能够以手动方式或通过API上传电子邮件至AdWords,这些电子邮件将会被谷歌以匿名的方式进行用户匹配。

Specifically, Google will deliver segmented audience ads on Google Search, Gmail, and YouTube. Advertisers will be able to manually upload emails to AdWords or via API, and these emails will be matched to users anonymously by Google.

(中国青年网编译报道)

(Compiled and reported by China Youth Network)

评价高的外贸网站Google优化公司:用谷歌竞价做中国推广