新手如何做好跨境电商销售？抖音与谷歌推广的营销策略解析

新手如何做好跨境电商销售？抖音与谷歌推广的营销策略解析

How Beginners Can Excel in Cross-border E-commerce Sales? Marketing Strategy Analysis of Douyin and Google Ads

在当今数字化时代，跨境电商已成为许多创业者的首选。 但对于新手来说，如何有效利用抖音和谷歌等平台进行推广，却是一个值得深入探讨的话题。

In today's digital age, cross-border e-commerce has become the first choice for many entrepreneurs. However, for beginners, how to effectively use platforms like Douyin and Google for promotion is a topic worth exploring in depth.

一、移动竞价市场的重要性

1. The Importance of Mobile Bidding Market

随着移动互联网的普及，百度移动推广已成为营销人员的重要工具。与传统的PC端搜索推广不同，移动推广更注重碎片化时间的利用和用户体验。

With the popularity of mobile internet, Baidu Mobile Promotion has become an important tool for marketers. Unlike traditional PC search promotion, mobile promotion focuses more on the utilization of fragmented time and user experience.

二、移动用户行为分析

2. Analysis of Mobile User Behavior

移动端用户通常具有以下特点：
- 浏览时间碎片化
- 输入体验较差
- 流量费用较高

Mobile users usually have the following characteristics:
- Fragmented browsing time
- Poor input experience
- High data costs

三、移动竞价的优势

3. Advantages of Mobile Bidding

移动竞价具有以下独特优势：
1. 直接拨打电话功能
2. APP直接下载
3. 多子链展示
4. 在线即时沟通
5. 精准数据追踪

Mobile bidding has the following unique advantages:
1. Direct call function
2. Direct APP download
3. Multi-subchain display
4. Online instant communication
5. Precise data tracking

四、优化移动SEM竞价的策略

4. Strategies for Optimizing Mobile SEM Bidding

要提升移动竞价效果，建议从以下方面着手：
- 账户优化
- 移动端网站建设
- 客服系统优化
- 数据分析与优化

To improve mobile bidding performance, it is recommended to focus on the following aspects:
- Account optimization
- Mobile website construction
- Customer service system optimization
- Data analysis and optimization

总结：对于跨境电商新手来说，理解并掌握移动竞价的特点和优势，是提升销售业绩的关键。抖音和谷歌等平台的推广策略需要根据移动用户的特点进行针对性调整。

Conclusion: For cross-border e-commerce beginners, understanding and mastering the characteristics and advantages of mobile bidding is the key to improving sales performance. Promotion strategies on platforms like Douyin and Google need to be adjusted according to the characteristics of mobile users.

本文由会点网袁帅整理汇编，更多网络营销干货请访问：www.hui.net

This article is compiled by Yuan Shuai from Huidian Network. For more online marketing insights, please visit: www.hui.net