2023全球电商趋势分析：亚马逊会员日创纪录，TikTok新结算政策解读
亚马逊秋季会员日销售数据创新高
Amazon's Fall Prime Day Sets New Sales Records
2023年亚马逊Prime会员大促圆满收官，官方数据显示，在为期2天的大促中，Prime会员从第三方卖家处订购了超过1.5亿件商品，较2022年的约1亿件显著增长。服装、美容美妆、家居用品、玩具成为全球最畅销品类。
Amazon's 2023 Prime Day concluded successfully, with official data showing Prime members ordered over 150 million items from third-party sellers during the two-day event, a significant increase from approximately 100 million in 2022. Apparel, beauty products, home goods, and toys emerged as the top-selling categories globally.
TikTok Shop 11月实施新结算政策
TikTok Shop to Implement New Settlement Policy in November
TikTok Shop宣布自2023年11月1日起将根据卖家店铺表现实施三种结算周期：标准结算期(8天)、快速结算期(3天)和延长结算期(15天)。这一政策将帮助优质卖家更快获得资金周转。
TikTok Shop announced that starting November 1, 2023, it will implement three settlement cycles based on seller performance: standard (8 days), fast (3 days), and extended (15 days). This policy will help high-performing sellers access funds more quickly.
巴西电商市场持续增长
Brazil's E-commerce Market Continues to Grow
2023年上半年巴西电商销售额达804亿雷亚尔(约1200亿人民币)，同比增长2%。预计在黑五和圣诞节推动下，全年销售额有望达到1857亿雷亚尔。
Brazil's e-commerce sales reached 80.4 billion reais (approximately 120 billion yuan) in the first half of 2023, a 2% year-on-year increase. With Black Friday and Christmas promotions, annual sales are expected to reach 185.7 billion reais.
印尼调整进口商品关税政策
Indonesia Adjusts Import Tariff Policies
印尼将对自行车(25-40%)、化妆品(10-15%)、钢铁(0-20%)和手表(10%)等商品加征最惠国关税，新规于10月17日生效。这将影响相关产品的进口成本。
Indonesia will impose MFN tariffs on bicycles (25-40%), cosmetics (10-15%), steel (0-20%), and watches (10%), effective October 17. This will impact import costs for related products.
中国跨境电商保持强劲增长
China's Cross-border E-commerce Maintains Strong Growth
2023年前三季度中国跨境电商进出口总额达1.7万亿元，同比增长14.4%。其中出口1.3万亿元(增长17.7%)，进口0.4万亿元(增长5.3%)。
China's cross-border e-commerce imports and exports totaled 1.7 trillion yuan in the first three quarters of 2023, up 14.4% year-on-year. Exports reached 1.3 trillion yuan (up 17.7%), while imports were 0.4 trillion yuan (up 5.3%).
