为什么我停止投放谷歌AdSense广告？跨境出口如何开通谷歌竞价推广
最近很多站长注意到我的博客移除了谷歌AdSense广告，网站加载速度确实有了显著提升。是的，我已经完全停止使用谷歌AdSense，甚至可以说从粉丝变成了批评者。
Recently, many webmasters noticed that I removed Google AdSense ads from my blog, and the website loading speed has shown significant improvement. Yes, I have completely stopped using Google AdSense, and I might even say I've turned from a fan into a critic.
一、谷歌形象的崩塌 | The Collapse of Google's Image
我曾经以为谷歌是一家以技术为主导的公司。但现在看来，这不过是表象而已。当利益出现时，这些所谓的价值观就会被立即抛弃。正如我在早期文章《就这样的谷歌真的值得我们期盼吗》中提到的，谷歌过去做的"恶"只是冰山一角。
I used to think Google was a technology-driven company. But now it seems that's just a facade. When profits are at stake, these so-called values are immediately abandoned. As I mentioned in my earlier article "Is This Google Really Worth Our Expectations", the "evils" Google has done are just the tip of the iceberg.
二、AdSense广告内容问题 | Issues with AdSense Ad Content
谷歌AdSense向中国网民展示的广告内容往往不是成人内容就是VPN代理，甚至有时会出现邪教广告。去年就有传言称阿里云正在清理投放违法AdSense广告的网站，并配合监管部门注销域名备案。
Google AdSense often shows Chinese netizens ads for adult content or VPN proxies, and sometimes even cult advertisements. Last year, there were rumors that Alibaba Cloud was cleaning up websites displaying illegal AdSense ads and cooperating with regulators to cancel domain registrations.
三、极低的广告单价 | Extremely Low Ad Rates
在我的文章《一个国内博客的谷歌AdSense真实收入》中，我详细展示了博客一年的真实收入。造成收入低的主要原因就是谷歌AdSense的单价极低，永远保持在0.01美元。而且这似乎只针对中文网站，其他语言的网站不会这么低。
In my article "The Real Income of a Chinese Blog from Google AdSense", I detailed my blog's actual annual income. The main reason for the low income is Google AdSense's extremely low rates, always fixed at $0.01. And this seems to only apply to Chinese websites, other language sites don't have rates this low.
如何开通谷歌竞价推广 | How to Set Up Google Ads for Cross-border E-commerce
对于想要进行跨境出口的企业，谷歌竞价推广(Google Ads)是一个重要渠道。以下是基本开通步骤：
- 注册Google Ads账户
- 设置付款方式（需要国际信用卡）
- 创建广告系列，选择"购物"或"搜索"类型
- 设置目标市场和语言
- 创建广告组和广告
- 设置每日预算
- 提交审核
For businesses looking to expand cross-border, Google Ads is an important channel. Here are the basic setup steps:
- Register a Google Ads account
- Set up payment method (requires international credit card)
- Create ad campaign, select "Shopping" or "Search" type
- Set target market and language
- Create ad groups and ads
- Set daily budget
- Submit for review
最后建议：各位站长应该慎重考虑是否使用谷歌AdSense。根据我的经验，使用AdSense的网站无论如何优化，加载速度都不会有明显提升。重视网站性能的站长更应该谨慎选择。
Final advice: Webmasters should carefully consider whether to use Google AdSense. Based on my experience, no matter how you optimize, websites using AdSense won't see significant loading speed improvements. Webmasters who value site performance should be especially cautious.
