谷歌留痕代发助力跨境电商：2024跨交会揭示出海新机遇与挑战
在跨境电商竞争日益激烈的今天，谷歌留痕代发服务成为企业海外推广的重要工具。2024年8月16日，中国规模最大的跨境电商交易会在广州广交会展馆盛大开幕，展览面积超过4万平方米，汇聚了亚马逊、SHEIN、拼多多TEMU等40家头部平台。
As cross-border e-commerce competition intensifies, Google marking agent service has become a crucial tool for overseas promotion. On August 16, 2024, China's largest cross-border e-commerce trade fair grandly opened at the Guangzhou Canton Fair Complex, covering over 40,000 square meters and gathering 40 leading platforms including Amazon, SHEIN, and Pinduoduo TEMU.
展会现场首次设立跨境物流仓和新兴平台专区，超过1000家企业参展。与去年相比，今年展会吸引了大量供应链企业和源头厂家参与，中小卖家积极收集产品资料，寻求合作机会。
The exhibition site featured cross-border logistics warehouses and emerging platform zones for the first time, with over 1,000 participating enterprises. Compared to last year, this year's event attracted numerous supply chain enterprises and original manufacturers, while small and medium sellers actively collected product materials seeking cooperation opportunities.
跨境电商新爆款品类分析
Analysis of New Hot-selling Categories in Cross-border E-commerce
根据海关数据，2024年上半年我国跨境电商进出口达1.22万亿元，同比增长10.5%。环球资源销售总经理杨军指出："通过大数据分析，我们发现宠物用品、户外运动品类保持快速增长，智能喂养产品在传统欧美市场和新兴市场均有显著增长。"
According to customs data, China's cross-border e-commerce import and export volume reached 1.22 trillion yuan in the first half of 2024, a year-on-year increase of 10.5%. Yang Jun, Sales General Manager of Global Sources, stated: "Through big data analysis, we found that pet supplies and outdoor sports categories maintain rapid growth, with smart feeding products showing significant growth in both traditional European and American markets and emerging markets."
应对挑战的关键策略
Key Strategies to Address Challenges
广东省网商协会执行会长刘飞娜强调："新卖家出海需要尽早布局，借助社交媒体深入研究目标市场，同时注重本土化和合规经营。在这个过程中，谷歌留痕代发服务能够有效提升品牌在目标市场的可见度。"
Liu Feina, Executive President of Guangdong E-commerce Association, emphasized: "New sellers going global need to plan early, conduct in-depth research on target markets through social media, while focusing on localization and compliance. In this process, Google marking agent service can effectively enhance brand visibility in target markets."
杨军补充建议："企业应勇于开拓东南亚、中南美、非洲等新兴市场，特别是印尼市场。在关税壁垒日益严峻的背景下，选择生产具有技术含量、当地无法替代的产品至关重要。"
Yang Jun added: "Enterprises should courageously explore emerging markets in Southeast Asia, Central and South America, Africa, particularly the Indonesian market. Against the backdrop of increasing tariff barriers, it's crucial to choose products with technical content that cannot be locally substituted."
创新出海模式：产业带抱团发展
Innovative Global Expansion Model: Industrial Cluster Collaboration
中山灯厂跨境现货联盟创始人刘刚分享了成功经验："我们联合20多家灯具工厂，通过谷歌留痕代发等数字化营销手段，成功打通北美、欧洲、东南亚和中东市场，建立了完整的海外营销体系。"
Liu Gang, founder of Zhongshan Lighting Cross-border Spot Alliance, shared successful experience: "We united over 20 lighting factories, successfully accessing North American, European, Southeast Asian and Middle Eastern markets through digital marketing methods including Google marking agent service, establishing a complete overseas marketing system."
随着跨境电商进入"下半场"竞争，企业需要更加注重品牌建设、渠道拓展和数字化营销。谷歌留痕代发作为专业的海外推广服务，将成为中国企业出海的重要助力，帮助企业在全球市场建立持久的品牌影响力。
As cross-border e-commerce enters the "second half" of competition, enterprises need to pay more attention to brand building, channel expansion, and digital marketing. Google marking agent service, as a professional overseas promotion service, will become an important driving force for Chinese enterprises going global, helping companies establish lasting brand influence in global markets.
