亚马逊欧洲站运营成本全解析：开店必备费用指南

亚马逊欧洲站运营成本全解析：开店必备费用指南

Amazon Europe Marketplace Operating Costs: Essential Fee Guide for Sellers

在欧洲运营亚马逊店铺需要哪些开支？ 对于跨境电商卖家来说，欧洲市场凭借其高消费水平成为极具吸引力的目标市场。本文将详细解析通过亚马逊全球开店运营欧洲站点的各项必要费用。

What are the costs of operating an Amazon store in Europe? For cross-border e-commerce sellers, the European market with its high standard of living is an attractive target. This article provides a detailed breakdown of essential fees for operating on Amazon's European marketplace.

亚马逊欧洲站覆盖英国、德国、法国、意大利和西班牙五个主要市场。注册一个欧洲账户即可统一管理这五个站点的销售业务。与亚马逊美国站类似，欧洲站提供两种销售计划：

Amazon Europe covers five major markets: UK, Germany, France, Italy and Spain. One European account allows unified management across all these marketplaces. Similar to Amazon US, it offers two selling plans:

1. 专业销售计划 (Professional)

2. 个人销售计划 (Individual)

月租金费用 Monthly Subscription Fees

专业销售计划：25英镑/月

Professional Plan: £25/month

个人销售计划：无需支付月租

Individual Plan: No monthly fee

单件销售费用 Per-Item Fees

此项费用仅适用于选择个人销售计划的卖家，每售出一件商品需支付0.75英镑，无论商品售价多少。

This fee applies only to Individual Plan sellers - £0.75 per item sold, regardless of product price.

销售佣金 Referral Fees

所有卖家都需要为售出的每件商品支付销售佣金。某些类目设有最低销售佣金，需按较高者支付。

All sellers pay referral fees for each item sold. Some categories have minimum referral fees - the higher amount applies.

媒介类商品（图书、音乐、影视等）：按适用佣金比例计算

Media products (books, music, video, etc.): Calculated by applicable percentage

非媒介类商品：按适用佣金比例或最低按件佣金（取较高者）计算，基于总销售价格（含运费和礼品包装费）

Non-media products: Higher of applicable percentage or minimum per-item fee, based on total sales price (including shipping and gift wrap)

可变结算费 Variable Closing Fees

该费用取决于商品类目和订单目的地

This fee varies by product category and order destination

费用计算示例 Fee Calculation Examples

个人销售计划：商品价格+运费-销售佣金-0.75英镑/件-可变结算费=卖家收入

Individual Plan: Item price + shipping - referral fee - £0.75/item - variable closing fee = seller proceeds

专业销售计划：商品价格+运费+礼品包装费-销售佣金-25英镑月租-可变结算费=卖家收入

Professional Plan: Item price + shipping + gift wrap - referral fee - £25 monthly fee - variable closing fee = seller proceeds

（数据来源：亚马逊官方/整理：雨果网 涂开基）

(Data source: Amazon Official/Organized by Cifnews Tu Kaiji)