评价高的外贸推广SEM与谷歌推广竞价软件品牌收购启示录（下）
高位套现？高利润"更要本领强"
"5-6倍的超高估值？！品牌店铺轻松变现？！"
时间来到2022年，海外市场行情的不景气仍在延续，更多卖家开始尝试品牌出售锁定多年奋斗的利润，通过改善现金流完成品牌布局的聚焦；同步也引发了资本市场和聚合商遴选更优质的卖家品牌标的，双向选择、双向奔赴完成良性、健康的品牌收购和估值变现。
As of 2022, the downturn in overseas market conditions continues. More sellers are attempting to lock in profits from years of hard work by selling their brands, while improving cash flow to focus their brand portfolio. This has simultaneously prompted capital markets and aggregators to select higher-quality seller brands as targets, creating a virtuous cycle of two-way selection for healthy brand acquisitions and valuation realization.
案例三："各项指标我都符合要求，品牌估值肯定不能低啊"
Case 3: "I meet all the requirements, so my brand valuation must be high"
不置可否，早几年，品牌收购的确缔造了不少造富神话：一朝被收购，秒成人生赢家；被收购，品牌市价翻涨5-6倍……可今年以来，经过了疫情的洗礼，且伴随着美元加息、全球通货膨胀、市场上美元流动性降低、亚马逊等海外电商平台增速放缓等因素的叠加影响，品牌收购行业愈发成熟，整体行业估值开始了良性调整，逐步稳定在2-4倍的估值幅度之间。
There's no denying that in earlier years, brand acquisitions did create many wealth myths: being acquired could instantly make someone a life winner, with brand market values multiplying 5-6 times... However, this year, after the pandemic's洗礼 and combined with factors like US interest rate hikes, global inflation, reduced dollar liquidity in markets, and slowing growth on overseas e-commerce platforms like Amazon, the brand acquisition industry has become more mature. Overall industry valuations have undergone healthy adjustments, gradually stabilizing in the 2-4x valuation range.
案例四："现下5倍出售还心有不甘，未来我的品牌估值还能看涨！"
Case 4: "I'm reluctant to sell at 5x now - my brand valuation could rise further!"
今年早些时候，雨林Rainforest曾围绕某个亚马逊品牌提出了5倍价格进行收购的合作意愿，但最终因卖家犹豫不决未能及时签署合作，由此该卖家也错失了很好的锁定利润和出售套现的机会。
Earlier this year, Rainforest expressed interest in acquiring an Amazon brand at 5x valuation, but due to the seller's hesitation in signing the agreement, they missed an excellent opportunity to lock in profits and cash out.
写在最后
Final Thoughts
自2021年正式登陆中国市场以来，雨林Rainforest凭借其扎实的集团背景、优质的资金背景、优秀的品牌综合运营能力、创新独家的数字化分析优势、对亚洲卖家的深入理解，以及最新一轮融资的鼎立加持下，都使得雨林Rainforest成为众多中国卖家合作品牌收购的信赖优选。
Since officially entering the Chinese market in 2021, Rainforest has become the trusted choice for many Chinese sellers in brand acquisitions, thanks to its solid corporate background, excellent financial resources, outstanding comprehensive brand operation capabilities, innovative digital analysis advantages, deep understanding of Asian sellers, and support from its latest round of financing.
