新手必看：萍乡跨境电商独立站建设与谷歌竞价推广全攻略
第一部分：明确建站目的
Part 1: Defining Website Objectives
想要建立外贸网站，首先要明确自身定位和产品。这就好比写文章，主题必须清晰，目的务必明确，如此方能事半功倍。
To build a foreign trade website, the first step is to clarify your positioning and products. It's like writing an article - the theme must be clear and the purpose well-defined to achieve twice the result with half the effort.
1. 展示型网站：价格一般在几百到几千元不等。企业建站建议控制在6000元左右。
1. Display Website: Prices range from hundreds to thousands RMB. For corporate websites, it's recommended to keep it around 6000 RMB.
2. 品牌展示网站：开发成本可能从几万到上百万不等，主要花费在设计要求和大数据安全存储。
2. Brand Display Website: Development costs may range from tens of thousands to millions RMB, mainly spent on design requirements and big data security storage.
3. 推广型网站：预算一般在1到10万元不等，取决于功能开发深度需求。
3. Promotional Website: Budget generally ranges from 10,000 to 100,000 RMB, depending on functional development needs.
外贸网站两大类别：
Two Major Categories of Foreign Trade Websites:
B2B外贸：6000元左右的展示站+付费推广；或1-10万的推广（数据优化）站。
B2B Foreign Trade: About 6000 RMB display site + paid promotion; or 10,000-100,000 RMB promotion (data optimization) site.
B2C跨境电商：预算为1W+，上不封顶。需要付费精准推广和自然优化的数据支持。
B2C Cross-border E-commerce: Budget starts from 10,000 RMB with no upper limit. Requires paid precise promotion and naturally optimized data support.
第二部分：网站构成要素
Part 2: Website Components
1. 域名选择：建议选择.com/.top/.cc等顶级域名，首年费用约85元。
1. Domain Selection: It's recommended to choose top-level domains like .com/.top/.cc, with first-year cost about 85 RMB.
2. 服务器类型：
2. Server Types:
• 共享主机（Shared Hosting）：最便宜，适合测试
• Shared Hosting: Cheapest option, suitable for testing
• 云服务器/VPS（Cloud Server/VPS）：外贸建站首选
• Cloud Server/VPS: Preferred choice for foreign trade websites
• 专用服务器（Dedicated Server）：成本最高
• Dedicated Server: Highest cost
3. 建站方式：
3. Website Building Methods:
• SaaS系统建站：购买成熟公司服务，网站归建站公司所有
• SaaS System: Purchase services from established companies, website owned by the builder
• 定制开发（div+css+js）：源码归客户所有，成本较高
• Custom Development (div+css+js): Source code owned by client, higher cost
第三部分：外贸网站配置清单
Part 3: Foreign Trade Website Configuration Checklist
小型外贸网站推荐配置：
Recommended Configuration for Small Foreign Trade Websites:
• CPU：2核
• CPU: 2 cores
• 内存：2GB-4GB RAM
• Memory: 2GB-4GB RAM
• 存储：50GB SSD或更高
• Storage: 50GB SSD or higher
• 带宽：5Mbps至10Mbps
• Bandwidth: 5Mbps to 10Mbps
SEO优化建议：
SEO Optimization Suggestions:
• 使用CDN加速全球访问
• Use CDN to accelerate global access
• 选择可靠的云服务提供商（AWS、Azure、阿里云等）
• Choose reliable cloud service providers (AWS, Azure, Alibaba Cloud, etc.)
• 确保网站自适应移动端
• Ensure the website is mobile-responsive
