用户体验最好的SEO推广业务：谷歌竞价推广教学视频

用户体验最好的SEO推广业务：谷歌竞价推广教学视频

The Best User Experience SEO Promotion Service: Google Ads Tutorial Videos

如何开启跨境电商之路？这三个步骤你一定要知道！

How to Start Cross-border E-commerce? These 3 Steps You Must Know!

跨境电商主要有两种途径，一是通过亚马逊等第三方平台，二是搭建独立站。接下来，我们将为您科普个人做跨境电商的选择方法，只需弄清以下三步即可。

There are two main approaches to cross-border e-commerce: one is through third-party platforms like Amazon, and the other is building an independent website. Next, we'll introduce the selection method for individuals to do cross-border e-commerce, just follow these three steps.

第一步：前期调研

Step 1: Preliminary Research

在进行前期调研时，需要对平台和独立站的特点进行深入了解，包括产品市场调研、目标国家的相关法律法规等。确保业务合法，同时明确整体方向，做好定位。

When conducting preliminary research, you need to have a deep understanding of the characteristics of platforms and independent websites, including product market research, relevant laws and regulations of target countries, etc. Ensure the business is legal while clarifying the overall direction and positioning.

对于个人新手来说：

For individual beginners:

• 独立站：具有自主权和灵活性，能够沉淀客户并掌握客户数据，但引流是一个难点。
• Independent website: Has autonomy and flexibility, can accumulate customers and master customer data, but traffic acquisition is challenging.
• 平台：玩法要求和规则较多，前期有平台流量支持。
• Platform: More gameplay requirements and rules, with platform traffic support in the early stage.

第二步：建站选择

Step 2: Website Building Options

个人做跨境电商初期，资金是一个重要问题。平台会收取一定的佣金，而且近年来成本不断上升。相比之下，独立站除了租金外没有其他额外费用，负担较小。

At the beginning of cross-border e-commerce for individuals, capital is an important issue. Platforms charge certain commissions, and costs have been rising in recent years. In comparison, independent websites have no additional costs except for rent, with less burden.

如果选择独立站模式：

If choosing the independent website model:

需要选择建站工具。由于个人通常没有网站运营经验，因此在选择建站工具时，需要考虑建站平台的系统使用体验、跟进服务以及网站海外本地化体验等多个方面。

You need to choose website building tools. Since individuals usually don't have website operation experience, when selecting website building tools, you need to consider multiple aspects such as the system user experience of the website building platform, follow-up services, and overseas localization experience of the website.

第三步：引流推广

Step 3: Traffic Acquisition and Promotion

随着流量红利的消失，无论是平台还是独立站，获取流量都变得越来越困难。跨境卖家最常使用的引流方式包括：

With the disappearance of traffic dividends, whether it's a platform or an independent website, acquiring traffic has become increasingly difficult. The most commonly used traffic acquisition methods by cross-border sellers include:

• Facebook广告
• Facebook Ads
• Google广告
• Google Ads
• Instagram营销
• Instagram Marketing

社交媒体引流技巧：

Social media traffic acquisition techniques:

在社交媒体上发布平台或独立站链接，并使用引导性语言将流量引导至平台或独立站，这对业务发展具有积极作用。

Post platform or independent website links on social media and use guiding language to direct traffic to the platform or independent website, which has a positive effect on business development.

对于初创企业或个人来说，利用社媒平台可以快速吸引注意力，建立存在感。在后期，还容易产生口碑传播，塑造品牌，形成品牌壁垒。

For startups or individuals, using social media platforms can quickly attract attention and establish presence. In the later stages, it's also easy to generate word-of-mouth communication, shape the brand, and form brand barriers.

当然，以上三点只是基础，还需要考虑资金和团队等因素。但只要先搞清楚这三点，就可以避免走弯路。最后，祝愿每个创业者都能取得成功。

Of course, the above three points are just the basics, and factors such as capital and team also need to be considered. But as long as you first understand these three points, you can avoid detours. Finally, we wish every entrepreneur success.