深圳企业如何通过谷歌竞价推广应对全球15%最低企业税率改革

深圳企业如何通过谷歌竞价推广应对全球15%最低企业税率改革

How Shenzhen Companies Can Use Google Ads to Adapt to the Global 15% Minimum Corporate Tax Rate

全球税收改革重大突破：七国集团(G7)于6月5日达成历史性协议，支持将全球最低企业税率设为15%。这一改革将重塑国际税收格局，对跨境电商行业产生深远影响。

Major tax reform breakthrough: The G7 reached a historic agreement on June 5 to support setting a global minimum corporate tax rate of 15%. This reform will reshape the international tax landscape and have far-reaching impacts on cross-border e-commerce.

税收改革核心内容

Key Points of Tax Reform

1. 税率统一：15%的最低税率将适用于全球跨国企业，终结"避税天堂"时代

1. Uniform tax rate: The 15% minimum rate will apply to global multinationals, ending the era of "tax havens"

2. 征税地点：企业需在销售市场缴纳合理税额，改变传统征税模式

2. Taxation location: Companies must pay reasonable taxes in sales markets, changing traditional taxation models

3. 实施时间：协议将于7月提交G20威尼斯峰会审议，预计2023年实施

3. Implementation timeline: The agreement will be submitted to the G20 Venice Summit in July, expected to be implemented in 2023

深圳企业应对策略

Strategies for Shenzhen Companies

1. 谷歌竞价推广优化：通过精准投放提升转化率，抵消税率上升带来的成本压力

1. Google Ads optimization: Improve conversion rates through precise targeting to offset cost pressures from tax increases

2. 税务架构重组：考虑在爱尔兰(12.5%)等低税率地区设立子公司

2. Tax structure reorganization: Consider setting up subsidiaries in low-tax jurisdictions like Ireland (12.5%)

3. 专利保护升级：利用6月1日生效的新专利法加强知识产权保护

3. Patent protection upgrade: Strengthen IP protection using the new patent law effective June 1

Prime Day营销机遇

Prime Day Marketing Opportunities

亚马逊已宣布2021年Prime Day将于6月21-22日举行，深圳卖家应把握：

Amazon has announced 2021 Prime Day will be held on June 21-22, Shenzhen sellers should seize:

• 提前布局谷歌广告投放策略

• Plan Google Ads strategy in advance

• 优化产品Listing和关键词

• Optimize product listings and keywords

• 利用专利保护提升产品竞争力

• Use patent protection to enhance product competitiveness

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Special offer: Register an Irish company now for 618 special price of 29,999 RMB, completed in just two weeks!