外贸新人如何快速熟悉外贸流程？百度谷歌推广对比与实操指南
一、搜索引擎推广对比 | Search Engine Advertising Comparison
百度排名付费服务： Baidu offers paid ranking services through its PPC (Pay-Per-Click) advertising system called "Baidu Fengchao". Advertisers bid for keywords to appear in prominent positions.
谷歌竞价推广： Google Ads (formerly Google AdWords) is Google's advertising platform that operates on a similar auction-based model. It's particularly effective for international trade as Google has global reach.
二、外贸流程详解 | Foreign Trade Process Breakdown
1. 基本流程 | Basic Procedures
• 客户开发 | Customer Acquisition: 通过B2B平台/展会/SEO等渠道 | Via B2B platforms, trade shows, SEO etc.
• 询盘与报价 | Inquiry & Quotation: 需包含产品规格/MOQ/交货期 | Should include specs, MOQ, lead time
• 合同签订 | Contract Signing: 特别注意贸易术语和仲裁条款 | Pay special attention to Incoterms® and arbitration clauses
2. 核心知识 | Essential Knowledge
• 国际贸易术语 | Incoterms® 2020: FOB/CIF适用于海运 | FOB/CIF for sea freight
• 支付方式 | Payment Methods: 新客户建议30%定金 | 30% deposit recommended for new clients
• 物流通关 | Logistics & Customs: 需提前确认HS编码 | HS code confirmation required in advance
三、快速上手建议 | Quick Start Recommendations
1. 实战训练 | Hands-on Practice
• 从阿里巴巴小额订单开始 | Start with small Alibaba orders
• 使用Google Market Finder找蓝海市场 | Use Google tools to find niche markets
2. 学习资源 | Learning Resources
• 国际贸易实务（清华大学出版社）| International Trade Practices (Tsinghua University Press)
• 海关总署最新政策公告 | Latest policy updates from Customs
3. 工具推荐 | Recommended Tools
• 关键词研究：Google Keyword Planner | Keyword research tools
• 客户管理：CRM系统如Salesforce | CRM systems for client management
