江津花椒与重庆小面：知识产权助力"渝味"品牌走向世界
当法国奢侈品牌邂逅巴渝特色香料，香奈儿香水中飘散的江津花椒香气，完美诠释了重庆农产品的国际影响力。在国家知识产权局"知识产权助力新时代西部大开发"新闻发布会上，重庆两大美食名片——江津花椒和重庆小面的品牌发展之路引发关注。
When French luxury meets Sichuan spices, the aroma of Jiangjin pepper in Chanel perfumes perfectly illustrates the global influence of Chongqing's agricultural products. At the press conference on "Intellectual Property Assisting the Western Development in the New Era" held by the National Intellectual Property Administration, two culinary icons of Chongqing - Jiangjin pepper and Chongqing noodles - showcased their remarkable brand development journeys.
江津花椒：从调味料到国际奢侈品牌原料
Jiangjin Pepper: From Condiment to Ingredient for International Luxury Brands
在江津花椒工程技术创新中心，分子生物学实验设备和精准萃取装置正开发着花椒医药、化妆品等创新产品。博物馆内陈列的花椒精酿啤酒、精油、面膜和护手霜等产品，展现了花椒产业的多元化发展。
At the Jiangjin Pepper Engineering Technology Innovation Center, molecular biology equipment and precision extraction devices are developing innovative products like pepper medicines and cosmetics. The museum displays diverse products including pepper craft beer, essential oils, facial masks, and hand creams, demonstrating the diversified development of the pepper industry.
作为中国花椒之乡，江津青花椒产量占全国15%-20%，保鲜花椒市场份额超90%。2024年全产业链产值达55亿元，年出口额100万美元，远销日本、韩国、加拿大等国。
As China's pepper capital, Jiangjin accounts for 15%-20% of national green pepper production, with preserved pepper holding over 90% market share. In 2024, the entire industrial chain achieved 5.5 billion yuan output value, with annual exports reaching $1 million to countries including Japan, South Korea, and Canada.
知识产权保护为江津花椒提供了坚实后盾：拥有3项地理标志认证、6个重点新产品、144项国家专利，开发4大系列52个品种。其品牌价值达64.04亿元，在《国家地理标志花椒品牌价值排行榜》中以189.73亿元位列全国第二。
IP protection provides strong backing: with 3 geographical indications, 6 key new products, 144 national patents, developing 4 series of 52 varieties. Its brand value reaches 6.404 billion yuan, ranking second nationally at 18.973 billion yuan in the National Geographical Indication Pepper Brand Value Ranking.
重庆小面：非遗技艺遇见现代生产线
Chongqing Noodles: Intangible Heritage Meets Modern Production
重庆小面产业园内，"渝面侠"入选国家"千企百城"商标品牌培育名单，成为重庆唯一入选品牌。企业将多项非遗技术应用于自动化生产线，获得"用于面保质的自动酒精喷淋装置"等专利。
In the Chongqing Noodles Industrial Park, "Yu Noodle Hero" was listed in the national "Thousand Enterprises Hundred Cities" trademark brand cultivation program, becoming Chongqing's sole selected brand. Companies have applied multiple intangible heritage techniques to automated production lines, obtaining patents like "automatic alcohol spray device for noodle preservation".
目前产业园已聚集69家企业，打造17个独立品牌，产品远销30多国，全产业营收突破50亿元。按规划，到2026年快消品产业年收入将突破300亿元，培育200家企业200+品牌。
The park now hosts 69 enterprises with 17 independent brands, exporting to 30+ countries, exceeding 5 billion yuan total revenue. By 2026, the FMCG sector aims for 30 billion yuan annual revenue with 200+ enterprises and brands.
川渝知识产权合作成果显著
Notable Achievements in Sichuan-Chongqing IP Cooperation
截至2024年9月，西部地区有效发明专利49.3万件，注册商标661.3万件，地理标志产品931个。川渝两地制定三批重点保护名录，涵盖600个企业/品牌，开展"巴蜀味道""川渝制造"等联合执法行动。
By September 2024, western China held 493,000 valid invention patents, 6.613 million trademarks, and 931 geographical indications. Sichuan-Chongqing established three batches of key protection catalogs covering 600 enterprises/brands, conducting joint enforcement like "Sichuan-Chongqing Flavors" and "Sichuan-Chongqing Manufacturing".
两地分别建设国家级知识产权运营中心，重庆中心已收储近5万件可运营专利。同时共享专利快速预审、维权资源，共建专家人才库，为区域创新发展提供支撑。
Both regions established national IP operation centers, with Chongqing's center storing nearly 50,000 operable patents. They share rapid patent review and protection resources, co-building expert databases to support regional innovation.
