Google SEO干货② | 提升网站排名的4大优化策略
对于外贸企业而言，提升网站订单量需要解决两个核心问题：如何开拓更多客户和如何筛选精准客户。作为全球最大的搜索引擎，Google每天通过数以万计的爬虫抓取网络信息，并运用独特算法评估网站质量。评分越高的网站，在搜索结果中的排名就越靠前。
For international trade companies, increasing website orders requires solving two core issues:how to acquire more customers and how to filter precise customers. As the world's largest search engine, Google uses thousands of crawlers daily to index web content and evaluates website quality with unique algorithms. Higher-rated websites rank better in search results.
01 选择合适的关键词 | Choose the Right Keywords
关键词选择对外贸网站收录至关重要。建议：分析行业现状、网站数据和主要竞争对手，挖掘搜索量大但竞争度低的关键词组合，或发现潜在的热门关键词。
Keyword selection is crucial for international websites. Recommendations: Analyze industry trends, website data and competitors to identify high-search-volume/low-competition keyword combinations or discover potential trending keywords.
02 获取高质量外链 | Acquire High-Quality Backlinks
Google高度重视友情链接质量。全站式友链（来自更高权重网站）传递的权重最高。此外，应合理布局锚文本外链，通过精准的锚文本帮助搜索引擎理解目标页面内容。
Google values link quality significantly. Sitewide links (from higher-authority sites) carry the most weight. Additionally, properly placed anchor text links help search engines understand target page content.
03 持续优化网站内容 | Continuously Optimize Website Content
搜索引擎更信任经过时间考验的页面，但内容需要保持更新。外贸网站应定期发布高质量产品信息、行业资讯和活动新闻，确保内容的新鲜度和相关性。
Search engines favor time-tested pages, but content needs updating. International sites should regularly publish high-quality product information, industry news and events to maintain freshness and relevance.
04 提升社交媒体影响力 | Enhance Social Media Presence
在Facebook、Twitter等平台获得大量分享的内容会被Google视为更有价值。积极运营社交媒体账号，增加品牌曝光和内容传播，能有效提升搜索排名。
Content receiving significant shares on Facebook, Twitter etc. is deemed more valuable by Google. Active social media management increases brand exposure and content dissemination, effectively boosting search rankings.
结论：通过系统化的Google SEO优化，您的网站将更容易被索引，获得更多展示机会，从而带来高质量询盘和更高转化率。
Conclusion: With systematic Google SEO optimization, your website will be indexed more easily, gain more exposure, and ultimately generate high-quality inquiries and better conversion rates.
