全球安防摄像头市场分析：亚马逊Ring领跑，AIoT技术赋能新机遇
2021年全球安防摄像头出货量突破7200万部，市场呈现三级梯队格局。根据Strategy Analytics最新报告，亚马逊旗下Ring品牌以绝对优势保持市场份额第一，前五大品牌合计占比20%。本文将深度解析市场格局、价格策略及AIoT技术带来的行业变革。
Global security camera shipments reached 72 million units in 2021, forming a three-tier market structure. According to Strategy Analytics' latest report, Amazon's Ring brand maintains its leading position, with the top five brands collectively accounting for 20% market share. This article provides in-depth analysis of market structure, pricing strategies and AIoT-driven industry transformation.
市场格局：三级梯队差异化竞争
Market Structure: Three-Tier Differentiated Competition
第一梯队（Tier 1）由行业龙头组成：
• Ring（亚马逊）
• Arlo
• Wyze
• 谷歌Nest
• Alarm.com
五家企业2021年合计出货量超1400万台。
Tier 1 consists of industry leaders:
• Ring (Amazon)
• Arlo
• Wyze
• Google Nest
• Alarm.com
These five companies shipped over 14 million units collectively in 2021.
第二梯队（Tier 2）以零售品牌为主，包括D-Link、Eufy、小米等。第三梯队（Tier 3）则包含通过不同渠道进入市场的新锐品牌。
Tier 2 features retail-focused brands including D-Link, Eufy and Xiaomi. Tier 3 comprises emerging brands entering through various channels.
价格策略：中端市场成主战场
Pricing Strategy: Mid-Range Market as Main Battleground
分析师指出，50-100美元价格区间的产品正成为竞争焦点。该区间能平衡利润与销量，适合长期发展。而高端市场主要由安防服务商控制，通过促销活动吸引用户购买附加设备。
Analysts highlight that products in the $50-$100 price range are becoming the competitive focus. This segment balances profitability and sales volume for sustainable development. The premium market is dominated by security service providers using promotions to upsell additional devices.
区域动态：亚太市场快速增长
Regional Trends: Rapid Growth in Asia-Pacific
随着疫情限制放宽，亚太地区低价品牌迎来发展机遇。该地区新品牌数量呈指数增长，成为全球市场重要增量来源。
With eased pandemic restrictions, low-cost brands in Asia-Pacific are seizing growth opportunities. The region has seen exponential growth in new brands, becoming a major source of global market expansion.
技术前沿：AIoT赋能行业升级
Technology Frontier: AIoT Enabling Industry Upgrade
亚马逊云科技将在2022国际AIoT生态发展大会分享智能物联解决方案，包括：
• 智能制造升级
• 智能硬件出海策略
• 智能家居最佳实践
Amazon Web Services will present AIoT solutions at the 2022 International AIoT Ecosystem Development Summit, covering:
• Smart manufacturing upgrades
• Global expansion strategies for smart hardware
• Smart home best practices
报告说明：本数据仅包含消费级室内/外摄像头，不含视频门铃和专业监控系统。
Note: Data covers consumer-grade indoor/outdoor cameras only, excluding video doorbells and professional surveillance systems.
