镇江谷歌竞价推广开户指南：SEM推广公司选择与账号封禁自检
镇江谷歌竞价推广开户指南：SEM推广公司选择与账号封禁自检
Zhenjiang Google Ads Guide: How to Choose SEM Agencies & Handle Account Suspensions
近期谷歌广告政策收紧，众多广告主遭遇账户封禁问题，涉及仿冒产品、可疑付款、GMC虚假陈述等违规行为。本文将为您提供专业的SEM推广公司选择建议和账号问题解决方案。
Recent Google Ads policy updates have caused widespread account suspensions related to counterfeit goods, suspicious payments, and GMC misrepresentation. This guide covers SEM agency selection and account troubleshooting.
一、SEM推广公司选择要点 / Choosing SEM Agencies
优质SEM公司的特征：
- 谷歌官方合作伙伴资质
- 本地化服务团队（镇江地区）
- 24小时客服响应
- 透明的收费体系
Key criteria for SEM agencies:
- Google Premier Partner status
- Local service team (Zhenjiang area)
- 24/7 customer support
- Transparent pricing
二、账户封禁自检指南 / Account Suspension Checklist
当账户出现问题时：
- 检查谷歌发送的政策警告邮件
- 登录Google Ads政策帮助中心查看具体违规项
- 准备详细的申诉材料
When facing suspension:
- Review policy violation emails
- Check Google Ads Policy Help Center
- Prepare detailed appeal materials
三、申诉核心注意事项 / Appeal Essentials
必须避免的行为：
- 使用新域名发布相似内容
- 封禁后立即创建新账户
- 为同一网址注册多账户
Critical mistakes to avoid:
- Using new domains for similar content
- Creating new accounts post-suspension
- Multiple accounts for same URL
四、三大检查维度 / Three Inspection Areas
| 检查项目 | Inspection Items |
|---|---|
| 1. 落地页完整性 | 1. Landing Page Integrity |
| 2. 产品合规性 | 2. Product Compliance |
| 3. 广告素材质量 | 3. Ad Creative Quality |
谷歌严格的合规要求将推动市场向垂直化、精品化方向发展，有利于行业长期健康发展。
Google's strict policies will foster vertical and boutique market development, benefiting long-term industry growth.
来源：南溪说跨境 / Source: Cross-border Insights by Nanxi
