售后完备的Filmart如何做好谷歌推广竞价？谷歌网易联手推动数字人才培养新变革

售后完备的Filmart如何做好谷歌推广竞价？谷歌网易联手推动数字人才培养新变革

How to Optimize Google Ads for Filmart? Google and NetEase Join Forces to Revolutionize Digital Talent Cultivation

封面新闻记者付文超

在数字化时代，数字化技能已成为影响年轻人就业的关键因素之一。强化数字化专业知识、提升职业技能，成为当前许多职场人士的迫切需求。根据谷歌与经济学人联合发布的白皮书《弥合职业技能差距：助推数字化与经济发展转型》的调研显示，62%的员工希望提升数字化技能。

In the digital era, digital skills have become a key factor affecting young people's employment. Strengthening digital expertise and enhancing vocational skills have become urgent needs for many professionals. According to a white paper jointly released by Google and The Economist titled "Bridging the Skills Gap: Driving Digital and Economic Transformation", 62% of employees want to improve their digital skills.

针对数字经济发展趋势及职场需求热点，6月29日，谷歌携手网易有道中国大学MOOC及智联招聘联合推出的线上培训和求职项目"谷歌数字人才培养计划"已进行到第三年，此次全面升级，在数字营销广告课程的基础上，2023年新增谷歌开发技术方向的培训课程，带领学生群体、高校师资与新职场人共同突破进阶，更从容应对数字时代的转型。

In response to digital economy trends and workplace demands, on June 29th, Google's online training and job-seeking program "Google Digital Talent Cultivation Program", jointly launched with NetEase Youdao's Chinese University MOOC and Zhaopin, entered its third year. This year's comprehensive upgrade adds Google development technology courses alongside digital marketing advertising courses, helping students, university faculty, and new professionals advance their skills to better adapt to digital transformation.

记者了解到，2023年《谷歌官方出品：海外数字营销系列课程》新增第五章"谷歌智能化广告解决方案"，课程内容包括：效果最大化广告系列、隐私保护的衡量解决方案以及App Campaign大解密。该课程设置紧跟时下趋势，帮助学员快速了解自动化广告原理，手把手梳理掌握投放过程，搭配进阶直播培训，助力学员收获更多实操经验，快速上手。

The reporter learned that the 2023 "Google Official: Overseas Digital Marketing Series Courses" added a new fifth chapter "Google Intelligent Advertising Solutions", covering Performance Max campaigns, privacy-preserving measurement solutions, and App Campaign demystification. The curriculum keeps pace with current trends, helping students quickly understand automated advertising principles, master campaign processes step-by-step, and gain practical experience through advanced live training.

同时，全新升级的"谷歌数字人才培养计划"增设了数字开发应用课程，学习者可自主探索谷歌开发产品的海量课程，课程不仅包含扎实的开发基础知识，还有实践性超强的Codelabs。

Meanwhile, the upgraded "Google Digital Talent Cultivation Program" has added digital development application courses. Learners can explore Google's extensive development product courses, which include not only solid foundational knowledge but also highly practical Codelabs.

据悉，为积极响应教育部供需就业育人项目，2023"谷歌数字人才培养计划"将深入高校举办师资培训，把数字营销与开发知识带到日常教学课堂，为数字人才培养提供成长的土壤。

It is reported that to actively respond to the Ministry of Education's supply-demand employment education program, the 2023 "Google Digital Talent Cultivation Program" will conduct faculty training in universities, bringing digital marketing and development knowledge into classrooms to cultivate digital talent.

此外，相关负责人表示，"谷歌数字人才培养计划"通过与网易有道等教育科技企业的密切合作，致力于培育适应技术与社会发展的数字技能人才，助力中国企业数字化升级，同时为数字营销和开发应用类人才提供更多对口的就业机会，兼顾企业需求和人才培养，为数字化发展提供支持。

Additionally, relevant officials stated that through close cooperation with NetEase Youdao and other edtech companies, the "Google Digital Talent Cultivation Program" aims to nurture digital-skilled talent that meets technological and social development needs, support Chinese enterprises' digital transformation, and provide more targeted job opportunities for digital marketing and development professionals, balancing corporate needs with talent cultivation to support digital development.